BVLGARI | The Iconic "Bulgari Bulgari" Watch Undergoes a Major Renovation!

BVLGARI | BVLGARI

First Launch in Japan, Ahead of the World

The "BVLGARI BVLGARI" Undergoes a Major Renewal!

BVLGARIThe iconic "BVLGARI BVLGARI" model. The brand's representative watch has been completely updated to new models as of Friday, July 1st. While retaining its signature jeweler's elegance, it is reborn with an unprecedented subtlety and femininity. Here's a look at its new expression.

By Tomomi Yanaka

Adorned with Feminine and Delicate Elements

The "BVLGARI BVLGARI" is a commemorative model that has been a motif since BVLGARI debuted its watch line in 1977. The innovative design, with its bold "BVLGARI" logo on the bezel, has continued to captivate many and remains one of BVLGARI's signature watch collections today.

This time, the collection has undergone a major renewal with the keywords "femininity" and "refinement." The先行発表 (pre-launch announcement) and sales in Japan are the first in the world. Notably, BVLGARI did not announce this at this year's Baselworld, an international watch exhibition, making the Japanese launch its debut presentation and drawing significant global attention.

A New Face as the Brand's "Daily Watch"

So, how has it changed? The crown (winder), inspired by the jeweler's signature cabochon-cut pink gemstone, the subtly shimmering mother-of-pearl dial, and the gently expressive hands are all adorned with delicate elements, creating a soft impression. The basic strap color has also changed from the previous black and dark brown to a feminine light beige, exuding a gentle refinement. It's also a pleasure that it can be swapped with alligator straps (sold separately) in gem-like colors such as pink, violet, and blue.

The watches are available in three sizes: 26mm, 33mm, and 37mm. The 33mm size is compatible with both alligator straps and bracelets, allowing for fun changes to match your fashion, mood, or the weather.

The new "BVLGARI BVLGARI" is reborn, more feminine than ever. It promises to bring even more radiance to your daily life.

New "BVLGARI BVLGARI" Watch Collection
Sizes | 26mm, 33mm, 37mm (3 sizes available)
Worldwide Pre-sale Launch on Friday, July 1st

BVLGARI JAPAN
Tel. 03-6362-0100

The next page reports on the party held on July 1st!

BVLGARI | BVLGARI

Report on the Event Held on the Japanese Pre-sale Date!

Also Featuring the "BVLGARI Brilliant Dream Award 2011" Ceremony

Jun Hasegawa and Kazuyoshi Miura.

On Friday, July 1st, 2011, the same day as the先行発売 (pre-sale launch) in Japan ahead of the rest of the world, the "BVLGARI Brilliant Dream Award 2011" ceremony was also held. This award, established in 1999, is presented to individuals who embody the concept of "dreams, hope, and warmth of heart," inspiring dreams and hope across generations, and who are "shining" in their pursuit of dreams and goals, as well as "embodying the spirit of BVLGARI's evolution beyond the realm of jewelry."

This year's recipients were model Jun Hasegawa and soccer player Kazuyoshi Miura. Amidst a throng of reporters, Thierry Marti, President of BVLGARI Japan, presented them with trophies. As a special prize, Ms. Hasegawa received the newly renewed "BVLGARI BVLGARI" watch, and Mr. Miura received the "BVLGARI BVLGARI Reserve de Marche." Jun Hasegawa wore BVLGARI's "Mediterranean Eden" jewelry. Both showed radiant smiles.

The Renewed "BVLGARI BVLGARI" Makes Its Debut

Following the "BVLGARI Brilliant Dream Award 2011" ceremony, a launch party was held for the renewed "BVLGARI BVLGARI," which had its先行発売 (pre-sale launch) in Japan.

The event was graced by the presence of celebrities such as TV personality Natsuki Okamoto, 2011 Miss Universe Japan Maria Kamiyama, and model Karen Michibata, adding to the glamour of the party. Alongside the unveiling of the new collection, there was a DJ set by DJ KAWASAKI, and special content by magicians in a separate room. It was a night filled with celebratory cheer for the launch of the new "BVLGARI BVLGARI."