FRED | Limited Edition Jewelry from the “Mini Success” Collection

FRED

The "Mini Success" Collection's Limited Edition Jewelry

A "Good Luck Charm" Pendant for Everyday Wear

FRED is launching limited-edition jewelry from its new 2010 "Mini Success" collection to commemorate the opening of its Ginza Mitsukoshi boutique.

Text by OPENERS

With Pink Sapphires' Gentle Hue, Wishing for Romantic Success

The "Success" collection, whose name signifies achievement, is FRED's iconic jewelry line. Its contemporary design, a masterful fusion of straight lines and curves, expresses a woman's active, independent side through its linear elements and her elegant aura through its curves. Named to celebrate a woman's success at every stage of life, the collection is also known for bringing victory to American tennis player Venus Williams. When Williams purchased a ring before a match, she went on to win spectacularly. She then achieved a 26-match winning streak at the US Open. Due to its popularity, the collection has expanded its variations, with the delicate "Mini Success" and the "Success Mobile," designed to capture the elegance of movement, introduced in 2010.

And on Saturday, September 11, 2010, to celebrate the opening of the FRED boutique at Ginza Mitsukoshi, new limited-edition jewelry from the "Mini Success" line will be released. This piece features pink sapphires. While the "Success" collection often showcases opulent diamonds, a pendant with colored stones like this limited edition is a rare treasure. The gentle hue of pink sapphires set in white gold instantly uplifts the mood. The delicate design, characteristic of "Mini Success," is also recommended for layering, and its reasonable price point in the 100,000 yen range is another appealing factor. Pink, in particular, is said to enhance romantic fortune. For those wishing to fulfill their romantic desires this year among the many forms of female "success," this is a highly recommended piece of jewelry.

"Mini Success" Pendant
White gold x pink sapphire, 126,000 yen.
*Limited to 30 pieces at FRED Ginza Mitsukoshi

FRED / LVMH Watch & Jewelry Japan
Tel. 03-3263-9413