Watch & Jewelry
March 30, 2015
Bell & Ross | BR03-94 Phantom
Bell & Ross
A Highly Sought-After Model, the "BR03-94 Phantom," is Released
Text by OPENERS
Bell & RossBell & Ross's "BR01 Phantom," unveiled at Baselworld in 2008, garnered attention for its unique design. Inspired by stealth fighter jets, known as "invisible aircraft," the design is predominantly black, from the dial and case to the rubber strap. The indices and hour/minute hands are also unified in black. However, they are coated with a black luminescent material, ensuring visibility by glowing clearly in the dark. This model, which quickly gained popularity for its stylish design, is now in 2010,chronographreimagined as the "BR03-94 Phantom" chronograph. With a limited production of 500 units, an early sell-out is anticipated once again. Bell & Ross, known for its innovative approach to military watches, invites you to experience this smart, all-black model that encapsulates the brand's essence. | ||
"BR03-94 Phantom" Automatic, 2-counter chronograph, stainless steel case (black coating), 42mm x 42mm diameter, ¥619,500 Limited to 500 pieces World Commerce Tel. 03-5977-7759 |  | |
BRAND HISTORY
Founded in 1991 by Bruno Belamich and Carlos A. Rosillo under the theme of "the fusion of design and technology." Since then, the brand has developed a diverse lineup, including the flagship "Vintage" series, the "Classic" series inspired by aviation watches from around 1950, the "Professional" series of tough watches designed for extreme environments like space and the deep sea, and the "Function" series of multi-functional timepieces embodying cutting-edge technology.
Notably, the "Hydromax" from the "Professional" series achieved a remarkable water resistance of 11,100 meters, capable of withstanding the pressure at the deepest point of the Mariana Trench (10,920 meters), by filling the case with a special hydro-oil. This feat rapidly propelled Bell & Ross to prominence.
In 2005, the brand introduced its first square watch, the "BR01." Developed under the concept "function dictates form," this military-style square watch was created by a collective of master watchmakers, designers, and professional users. It features a unique construction with a one-piece case, lacking a traditional case back, sealed by a bezel secured with four screws.
Its versatility, allowing it to be used as a clock, pendant watch, or even mounted on an aircraft cockpit instrument panel, has established it as a leading model for Bell & Ross.
Founding Year: 1991
Place of Founding: Paris, France
Main Series: BR01, Vintage, Classic, Professional, Function
Inquiries: World Commerce 03-3549-3011
Japan Website: http://www.bellross-japan.com/