An "EDGE" Space to Experience the World of G-SHOCK

Among G-SHOCK retailers, "EDGE" is a concept shop with only six locations nationwide. While oomiya Wakayama Main Store has carried G-SHOCK under the "EDGE" banner for some time, the store has now expanded its sales floor and display space to meet customer demand, leading to this renewal and grand reopening.

While G-SHOCK is generally known as an affordable and tough wristwatch, the store reports strong sales even for models in the 100,000 to 300,000 yen price range, which offer a more substantial quality.

"oomiya Wakayama Main Store provides high-quality timepieces to our customers. While G-SHOCK might be considered affordable within that context, it is an indispensable brand for us, cherished by customers for its quality that exceeds its price," says store manager Nobuyuki Izumizu.



Born in 1983, G-SHOCK has steadily evolved over more than 30 years. Take shock resistance, for example. It became a globally recognized brand for its shock-resistant digital watch capabilities, and now, it achieves high shock resistance even when using metal materials, which were previously thought to be disadvantageous for exterior components, not just resin.

"The ability to create what has never existed before and continuously pursue further toughness and technology makes it a brand unparalleled in the world," Izumizu states.

At oomiya Wakayama Main Store, a purveyor of luxury timepieces, G-SHOCK is held in high regard by staff as a brand that attracts both discerning customers seeking luxury watches and beginners alike. That is the essence of G-SHOCK.

We Are Fortunate to Carry This Brand in Our Store

The "EDGE" concept is characterized by its extensive lineup and meticulous service. In particular, the selection of products is enhanced by a rich variety of limited edition models. During our visit for this feature, the "Yellow Frogman," a model that sold out upon its release as part of G-SHOCK's 30th anniversary, was on display. G-SHOCK enthusiasts will undoubtedly find themselves drawn to check the product displays regularly.


Among the G-SHOCK models handled, the "MT-G" and "MR-G" series are particularly popular. MT-G, developed as Metal Twisted G-SHOCK, is a series designed by fusing G-SHOCK's original resin with metal. MR-G, developed as G-SHOCK's highest-tier model, utilizes metal materials while ensuring high shock resistance and incorporating multi-functional capabilities befitting its top-tier status.

"These two series are highly favored by those who own luxury watches. They are popular as meticulously crafted models that can be worn according to one's lifestyle," says Izumizu.

A G-SHOCK event is also scheduled for April. Why not find your next valuable timepiece at "EDGE," oomiya Wakayama Main Store, the only G-SHOCK concept shop in the Kansai region?