Watch & Jewelry
March 6, 2015
ROLEX | Submariner Date
Oyster Perpetual Submariner Date
A stunning green radiance, not just on the bezel, but on the dial too!
Text by Yasuhito Shibuya
The "Submariner," a diver’s watch that has seen sequential updates since 2008, from gold models to Rolesor (yellow gold + stainless steel) models. Now, the most affordable stainless steel model has finally been renewed.
The rotating bezel, used for marking dive times, is now made of ceramic, a material known for its hardness, scratch resistance, and excellent corrosion resistance. The bracelet also features an adjustable Glidelock clasp. Furthermore, the hairspring of the automatic movement utilizes Parachrom, a material that is less susceptible to magnetic interference.
However, what’s even more noteworthy is the newly introduced, beautifully shimmering "Green Gold" colored dial. As the name suggests, this radiance is achieved by combining it with yellow gold.
Paired with the already popular green bezel model, this exquisite green dial is sure to further enhance its appeal.
Automatic, stainless steel case & bracelet, date display, Swiss chronometer certified, 300m water resistance, 777,000 yen (estimated price), scheduled for release this summer.
BRAND HISTORY
Founded in the early 20th century, when wristwatches were still a nascent invention, Rolex has walked alongside timepieces for over 100 years, achieving remarkable evolution.
The history of Rolex began in 1905 with the establishment of "Wilsdorf and Davis," the brand's predecessor, in London, England. Founder Hans Wilsdorf was a visionary entrepreneur who foresaw the potential of wristwatches in an era when pocket watches were still the norm. In 1907, he moved the company's operational functions to Switzerland to focus on serious watchmaking. The following year, he conceived the brand name "ROLEX" and registered it as a trademark.
In 1910, Rolex achieved its first official chronometer certification for a wristwatch, a testament to its exceptional accuracy. In 1926, the invention of the "Oyster" case, a hermetically sealed, waterproof, and dustproof construction, overcame the inherent vulnerabilities of wristwatches exposed to water and dust.
Subsequently, Rolex developed the "Perpetual" self-winding system, which uses the rotation of a rotor to wind the mainspring, and the "Datejust," featuring a digital display at the 3 o'clock position that automatically changes the date at midnight. The role Rolex has played in the evolution of the wristwatch is immeasurable.
The 1950s saw a diversification of its lineup, with the creation of the world's first dive watch, the "Submariner," and the "Explorer" for adventurers, catering to professionals undertaking specialized missions. Naturally, watches designed for extreme conditions also enhanced the reliability of Rolex products for general users.
This spirit of ambitious development continues today. In 2000, Rolex achieved in-house production of chronographs. In 2007, it unveiled next-generation models of the anti-magnetic "Milgauss" and a new chronograph for regattas. While consistently at the center of attention in the watchmaking world, Rolex continues to steadily produce practical, reliable timepieces.
Founded: 1905
Founded in: London, England
Main Series: Oyster Perpetual, Cellini
Inquiries: Rolex Japan Public Relations - 03-3216-5671
Official Website: http://www.rolex.com/ja/