CORE JEWELS | The World of Black Diamonds, Creating New Value

CORE JEWELS

Creating New Value: The World of Black Diamonds

CORE JEWELS was the first in the world to feature black diamonds, which were rarely used at the time, as their main stone. This wild, powerful, and new style ofhigh jewelryis now attracting attention, even being handled by popular select shops overseas. We will explore the brand's hidden story and reveal all its charms.

By Eizaburo ToyamaPhoto by Jamandfix

The Innovation of Using Black Diamonds as the Main Stone

In the world of high jewelry, where tradition and prestige reign supreme, there is a brand that is creating new value and attracting significant attention from the global neo-rich: CORE JEWELS.
At the time of its establishment, the brand boldly chose black diamonds, then an obscure stone, as its centerpiece. They were lavishly set in 18-karat gold and platinum, creating substantial, weighty designs. The emergence of these unprecedentedly wild and powerful jewels opened the door to a new sense of premium, resonating with original thinkers like Hidetoshi Nakata, Hiroshi Fujiwara, and Go Takagi.
Concurrently, the brand was selected by prominent domestic retailers such as Isetan, United Arrows, and Restir, and began to be carried by prestigious international shops like Maxfield (L.A.), Jeffrey (N.Y.), and Colette (Paris).

Innovative Creations by a Team of Distinctive Talents

Masatora Yamazaki, the main designer for CORE JEWELS, has been active as a jeweler since 1997. Leveraging his extensive knowledge of diamonds and other gemstones, he founded the world-class, Japanese-born high jewelry brand "CORE JEWELS" in 2003. To this day, a diverse range of creative talents, including fashion designers and artists, collaborate with CORE JEWELS.

Consequently, designs have been created that are suitable not only for formal wear but also for casual attire. The distinctive brilliance, setting them apart from traditional jewelry, is a testament to the originality of the creators involved.

A New Frontier in High Jewelry, Born from Japan

Japan, fueled by its period of high economic growth, embraced cutting-edge art, architecture, jewelry, and goods from abroad, relentlessly pursuing aspirational lifestyles. This accumulated experience has now matured, leading to the flourishing of Japanese creativity across all fields. CORE JEWELS is also forging a new path in the world of high jewelry, building upon this legacy.
"Novelty, Heresy, Strength – expressing all of these through jewelry."
This is the underlying theme embedded within the brand's name. With a profound understanding of the jewelry world, CORE JEWELS deliberately raises a banner of rebellion against traditional norms. Their challenge to the high jewelry establishment, from Japan to the world, continues.