A Special Space Comprising "Manufacture" and "Lounge"

The "Audemars Piguet Ginza Boutique," which grand-opened on May 16th this year, is a prestigious and special space covering a vast 156 square meters, expressing the brand's roots, its artistry in manufacture, and its connections with people, which have been central for 139 years. From August 1st, its operating days have changed from being closed on Wednesdays to being open year-round, marking a further evolution as a boutique that more people can easily visit.

A key feature unique to this boutique is its composition of two distinct areas: the "Manufacture," where a meticulous display of Audemars Piguet timepieces is presented, and the "Lounge," where one can enjoy tea or espresso amidst relaxing music and art.

The warm, woody interior, created in collaboration between the brand's Creative Director, Octavio Garcia, and Switzerland's "Creative Circle," evokes the Vallée de Joux in Switzerland, where Audemars Piguet was born.

The "Audemars Piguet Ginza Boutique" serves as a valuable platform for conveying the brand's origins, history, superior craftsmanship, and authenticity, showcasing not only iconic models but also the latest collections. True to Audemars Piguet's new "Home away from Home" concept, it will undoubtedly offer a warm welcome to visitors at any time.