A Special Space Expressing Roots and Manufacture

The new boutique combines wood and metal materials with landscapes from the brand's home, Le Brassus village, to express its 139-year history, its manufacture, and its connection with people. This design was a collaborative creation between the brand's Creative Director, Octavio Garcia, and Switzerland's "Creative Circle International Corporation."

The interior is divided into two floors: "Manufacture" and "Lounge." On the "Manufacture" floor, visitors can see meticulously displayed timepieces, a watchmaker's corner, and a virtual atelier that explains the process of creating exquisite timepieces. The "Lounge" offers espresso and cocktails accompanied by relaxing music and art.



Jonathan King, CEO of Audemars Piguet Japan Inc., stated, "By bringing the concept of the manufacture into our new boutique, we want to convey Audemars Piguet's origins and history, its craftsmanship, its authenticity, and its special relationship with new environments to everyone."

Audemars Piguet Ginza Boutique
Grand Opening: May 16th (Friday) | Hours: 11:30 AM – 7:30 PM
Closed: Wednesdays
6-5-13 Ginza, Chuo-ku, Tokyo
Tel. 03-6830-0788
http://www.audemarspiguet.com