Establishes Seventh Guinness World Record

For the past year, JEANRICHARD has partnered with individuals who embody originality and a unique approach to life, under the theme of 'Philosophy of Life.' Nik Wallenda was chosen as an ambassador to symbolize these independent spirits who seek to savor the journey, much like enjoying the challenge of walking on a wire, rather than solely focusing on the destination.

Wallenda is an aerialist known as the "King of the Wire," renowned for performing stunts without safety harnesses or nets. He has accomplished numerous feats, including crossing Niagara Falls a year prior.

His latest challenge at 34 years old was to traverse the Grand Canyon. Wearing the JEANRICHARD Terrascope, characterized by its stainless steel case, black dial, and black rubber strap, Wallenda executed his stunt on a 5-centimeter diameter steel cable suspended approximately 425 meters above the canyon. The crossing, which took just over 22 minutes, was broadcast live worldwide, eliciting thunderous applause for this unprecedented achievement.



Bruno Grande, COO of JEANRICHARD, commented, "Our Philosophy of Life is embodied by individuals with strong personalities, values, and a passion for their pursuits, who strive to fulfill their dreams to the fullest." He praised Wallenda's remarkable feat.

With this, Nik Wallenda has now established his seventh Guinness World Record. Alongside the sporty yet elegant Terrascope, he has etched another name into the legacy of JEANRICHARD as an icon.