HUBLOT | 2013 New Collection, Geneva On-Site Report

HUBLOT

A Deeper Collaboration with Ferrari

HUBLOT 2013 New Collection: A Report from Geneva

This January, alongside theSIHH (Salon International de la Haute Horlogerie) 2013, HUBLOT held its new product exhibition in Geneva, Switzerland. Entering its second year, theFerraricollaboration model trilogy, along with the slimmed-down models in the "Classic Fusion" line, were unveiled one after another, capturing the attention of watch enthusiasts.

Text by SHIBUYA Yasuhito

New "Classic Fusion" Models Not to Be Missed

Collaboration with the prestigious sports car marque "Ferrari".Shinji Kagawa's Premier League title win with Manchester United in his third season, and the world's fastest man,Usain Bolt, among other ambassadors, have all achieved great success. Like the continuously released products, HUBLOT is a watch brand always full of exciting news. In 2013, the brand continues to impress with both its products and its buzz.

The biggest highlight of the new product exhibition in Geneva was the "Big Bang Ferrari" trilogy, the second year of the collaboration with Ferrari. All models are equipped with the high-performance in-housechronographmovement, "UNICO," and are designed with motifs inspired by Ferrari's dashboard.

At 9 o'clock, a relief of Ferrari's Prancing Horse (Cavallino Rampante) is featured. At 3 o'clock, the 60-minute counter of the chronograph displays the date in yellow. The strap, made of leather from Italy's Schedoni, the same material used for genuine Ferrari luggage, features vibrant stitching. The push-buttons between the lugs allow for easy strap changes. This is a must-have model for Ferrari owners and fans.

Additionally, the slimmed-down models of the "Classic Fusion" line, which carry on the luxurious and simple foundational style that characterized HUBLOT from its beginnings in the 1980s, are also highly recommended for watch aficionados.

HUBLOT also presented its new collection on an impressive scale at the "Baselworld" fair held in Basel from the end of April. We will introduce those new models at a later date. For now, we invite you to explore the new releases from Geneva.

New Model 2013