An Interior Where You Can Experience Zenith's World and History

Founded in 1865, Zenith is a prestigious maison known for its manufacture that produces movements entirely in-house. The fifth directly managed boutique, following those in Geneva, Hong Kong, Shanghai, and Wuhan, has now opened along Ginza's Chuo Dori.

The grand opening ceremony, held on November 1st, saw actor Yu Shirota, an ambassador for the brand, cut the ribbon, marking a splendid launch for Zenith Boutique Ginza. Stepping inside the 65-square-meter space, designed to symbolize the tradition of Swiss watchmaking, one can truly experience Zenith's world and history.

Furthermore, a watch to commemorate the opening has been released in a limited edition of 30 pieces. Based on the new 2012 movement, the "El Primero Chronomaster 1969," this model features a chic slate-gray dial befitting Ginza, with original tri-colored counters. The open window at the 10 o'clock position, a signature design feature of Zenith, allows a view of the movement's perfect rhythm.


This limited edition model is equipped with the "El Primero Chronomaster 1969," hailed as "the world's finest mass-produced movement." It is a special timepiece that began ticking with the birth of Zenith Boutique Ginza, and one that one will surely want to hold in their hands.