Watch & Jewelry
March 27, 2015
SWATCH | Chrono Automatic Collection Gold SVGB402 SVGB401
SWATCH
Swatch Chrono Automatic Collection
New Gold Colors Arrive for Autumn 2010
Two new models have been released for the "Swatch Chrono Automatic Collection," an automatic chronograph that has been a long-selling hit since its launch in Autumn 2009.
Text by OPENERS
SVGB402
The Swatch Chrono Automatic Collection is equipped with the automatic Cal. C01.211 movement from ETA, the world's largest movement manufacturer. It boasts stable accuracy and unparalleled cost performance.
The two new colors for Autumn 2010 are gold x black, available in pink gold and yellow gold. They feature a luxurious combination of alligator-embossed leather straps with double loops and PVD-coated buckles.
Both models feature a molded, matte-finished black plastic case. The crystal is made of scratch-resistant sapphire crystal, and through the case back, the intricate movements of the mechanical heart can be admired through the crystal glass.
SVGB401
Swatch Chrono Automatic Collection
Movement | ETA Cal. C01.211
15 jewels, 21,600 vibrations per hour, 46-hour power reserve, ±20 seconds per day
Case Material | Plastic
Strap | Alligator-embossed leather
Crystal | Sapphire crystal
Case Diameter x Thickness | 44.5mm x 13.5mm
Water Resistance | 3 ATM (daily use)
Price | ¥42,000 each
Swatch Call
0570-004007
http://www.swatch.jp
BRAND HISTORY
The "Quartz Crisis" of 1969, triggered by the launch of quartz watches, dealt a severe blow to long-established Swiss watchmakers who had traditionally focused on mechanical timepieces.
Amidst this turmoil, in 1983, a revolutionary concept in watchmaking emerged, breathing new life into the declining Swiss watch industry. It was a watch for the new age, featuring a quartz movement housed in a plastic case, a radical departure from tradition. Nicolas G. Hayek (now Chairman of the Swatch Group), who led the charge, named the brand "Swatch" to emphasize its pure Swiss origins while overturning existing conventions.
Beyond rethinking materials, a novel construction was developed where the case served as the baseplate for the movement (a feature exclusive to the "Originals" line). This, along with a reduction in parts, led to significant cost savings. The combination of high practicality and affordability quickly conquered the global market.
However, the innovative materials and construction were merely behind-the-scenes developments. The true appeal of Swatch lies in its dizzying array of design variations, unbound by form or color. The brand steadily expanded its product line with "POP Swatch" in 1986, "Chrono" in 1990, and "Automatic" in 1991, surpassing 100 million units produced in the same year. Under the keywords "High Design," "High Quality," and "Reasonable Price," it grew into a global brand.
Subsequently, Swatch continued to launch unique collections, such as the "Skin," the world's thinnest plastic watch, and "Swatch Beat," which introduced the new concept of "Internet Time." In the 1990s, its popularity soared, commanding premium prices and fostering a large community of collectors worldwide. Furthermore, the Swatch Group was established, centered around the Swatch brand, evolving into a major force shaping the watch industry today.
Each season, Swatch unveils designs that reflect the latest fashion trends. The 2007 collection was developed around the following five themes:
● Spirit of the Night
A collection for powerful women who inspire hope.
● Sweet & Fantasy
Expressing the world of delicate, sophisticated, and cute young girls.
● Swatch talk
Embodying the Swatch worldview through abstract designs and pop colors.
● Sense of Nature
A unisex collection conveying the beauty of nature.
● Xceleration
An exciting, challenge-driven collection essential for sports fans.
Year Founded | 1983
Place of Founding | Biel, Switzerland
Main Series Names | Originals, Skin, Irony, Fun Scuba, Fun Border
Inquiries | Swatch Group Japan Swatch Line 03-3980-4007
Official Website: http://www.swatch.jp/