To commemorate the 40th anniversary of the Swatch brand, a special box set, "Swatch Encyclopedia," has been released. This four-volume set encapsulates 40 years of innovative history, life's joys, and positive challenges.

The "Swatch Encyclopedia" features a total of 8,419 Swatch watches created by the brand. Each model symbolizes the brand's evolution and innovation, embodying its respective era.

Structured to trace Swatch's history decade by decade, from its founding in 1983 and the simple original model that was named "Product of the Year" by Fortune magazine, to its 40th anniversary in 2023, the set also details the numerous innovative designs and collaborations that emerged during these periods.

It covers Swatch's style and technology comprehensively, from the first Swatch Art Special to the latest technological innovations like SISTEM51 and BIOCERAMIC WHAT IF?. The recent, highly discussed collaborations such as OMEGA X Swatch and Blancpain X Swatch are particularly memorable for their impact on the watch industry, and this book delves into their details.

Across the four volumes, Swatch's enduring appeal through the ages and its continuous spirit of innovation are vividly depicted.

The appeal of this book extends beyond its content. Each volume features beautifully edited pages, housed within a vibrantly colored slipcase. This adds a stylish touch to any space, exuding a captivating presence. It serves as an eye-catching decorative item for the home, with its binding presenting a true work of art.

This book, offering insight into the maison's rich history and original designs, is an ideal collector's item or gift.

The "Swatch Encyclopedia" allows one to savor Swatch's 40-year journey of passion, creativity, and the challenges undertaken to bring them to life. This box set is likely to captivate not only watch enthusiasts and Swatch aficionados but also those interested in design and art.

SWATCH ENCYCLOPEDIA
Price: ¥60,500