GRAFF, the globally renowned diamond jeweler, has its flagship store on London's New Bond Street.

Its founder and current chairman, Laurence Graff, is known as the "King of Diamonds of the 21st Century" and remains dedicated to exceptional, large diamonds.

GRAFF currently operates over 50 stores worldwide, with seven locations in Japan, offering exquisite bridal collections alongside other high jewelry.

From Saturday, June 10th to Sunday, June 18th, a bridal fair will be held at all domestic stores, featuring a more diverse selection of engagement rings than usual.

Additionally, a campaign is underway where, each month, one bride who purchases an engagement ring at a GRAFF salon nationwide will be loaned the "Royal Bride Tiara," adorned with magnificent large diamonds, for her wedding ceremony and reception.

This is a unique opportunity to add an unparalleled brilliance to your special day.