Roomwear Designed by Soma Design's Tamai Hirokawa; Bar Also Opens Simultaneously, Focusing on Japanese Products

The attention to detail extends beyond the guest rooms. The roomwear has been designed by Tamai Hirokawa, Creative Director and Designer of the global brand SOMA DESIGN. Inspired by the kimono, the roomwear is designed to embody the natural scenery of a secluded mountain retreat within the teahouse space, drawing forth the hotel's concept of 'Zen'.

Concurrently with the hotel's opening, Bar Lounge Taian will launch on the basement floor. The drink menu has been curated by Kouta Narisawa, who serves as General Manager and Head Sommelier at Restaurant Toyo's Tokyo Midtown Hibiya branch.

The bar lounge features a striking iron teahouse objet d'art at its entrance. Later this spring, in collaboration with Restaurant Toyo, limited-edition food menus are planned, with a focus on pairings such as wine and sake.

SEN, the company operating Hotel Zen Tokyo, was founded in 2018 by Taro Kagami, an architect who graduated from Waseda University's School of Science and Engineering, Department of Architecture, worked at Dentsu, and then researched micro-spaces at Harvard University's Graduate School of Design.

In an era of increasing urbanization and consumer culture, minimalism and Zen principles are gaining global popularity as an antithesis. SEN aims to update the Japanese spirit of Zen for the next era, centered on the micro-space 'teahouse,' seeking to offer new interpretations of Japanese culture, promote it authentically, and address urban challenges.

Following the opening of this flagship store, the company plans to expand to 50 locations, both domestically and internationally, through directly managed stores and franchises over the next decade.