Sekisui House has launched "Ethical Kurasu Mate," a project planned and operated by Loftwork and FabCafe Tokyo. As an Eco First company leading environmental initiatives, Sekisui House will collaborate with millennial creators to devise and implement ideas for ethical living.

From June 12 to June 18, 2021, three next-generation creative units participated in the "Ethical Kurasu Mate 7 Days Challenge," spending seven days in Sekisui House residences with themes of "space creation," "food life," and "lifestyle." In collaboration with experts on environmental issues, they devised and practiced "ethical life hacks" and shared ideas for ethical living through social media. During the project period, ideas for ethical living will also be solicited via the hashtag "#エシカル暮らすメイト".

To mark the "7 Days Challenge," an online event was held to share the learning, thinking, and practices of the participating creators and experts. This project aims to design relatable "ethical life hacks" that can be easily incorporated into daily life, not only for business people but also for the millennial generation.

■ Participating Units
SAMPO inc.
TSUMUGI
NEUT Magazine

■ Online Event Guests
Shinichi Tsuji (Cultural Anthropologist)
Kotaro Watanabe (Context Designer at Takram / Special Appointed Professor at Keio University SFC)
Yumiko Sakuma (Writer)