A Unique Campaign Featuring a Popular Illustrator

The campaign's theme is, quite simply, "Life is a game."

On the special website opening during the campaign period, René Lacoste's playing style—enjoying the challenge as a tennis player and tenaciously winning victories—is reinterpreted for modern life, with diverse content focusing on LACOSTE bags.

The campaign expresses "unyielding strength," "strategy," and "the joy of playing" within the game of life.

Also not to be missed is the special campaign animation drawn by popular illustrator Yu Nagaba.

As a campaign bonus, purchase a Lacoste bag at participating stores during the period to receive a special sacoche.

Why not take this opportunity to experience a new facet of Lacoste, beyond its iconic polo shirts?

LACOSTE | LIFE IS A BEAUTIFUL SPORT - Life is a game -

Period: Saturday, March 4th – Sunday, April 2nd
Campaign Bonus | Customers who purchase a LACOSTE bag from the 2017 S/S collection at participating stores during the period will receive...
...a special sacoche on a first-come, first-served basis.
Eligible Products | All new items from the LACOSTE BAG 2017 S/S collection.
Participating Stores | Available nationwide at LACOSTE BAG retailers, primarily the KUIPO online store and LACOSTE flagship stores (excluding some).
*Detailed period and store information will be available on the special campaign website.

Special Campaign Website (www.kuipo.co.jp/lacoste/jinsei-game)