To celebrate the debut of the innovative new luggage collection "Latitude," a campaign video featuring Emmy Award-winning actor Alexander Skarsgård has been released.
Building on a foundation of innovative functionality and durability, TUMI introduces Latitude, its next-generation premium hard-shell luggage collection.
This collection is TUMI's lightest ever, yet it pushes the boundaries of durability and engineering, marking a new frontier in design.
Latitude offers the ultimate travel experience for any style of journey.
To celebrate the debut of the innovative new Latitude luggage collection, we embarked on an epic journey with Emmy Award-winning actor Alexander Skarsgård, traversing countries along the same lines of latitude.
Directed by Augustus Punch, this campaign follows a non-stop journey through cities situated on the same latitude, inspired by the collection's name, Latitude.
We showcase the refined design of the Latitude collection and its exceptional performance, capable in any environment, across our destinations.
This campaign will be rolled out globally across various channels, including Facebook, Instagram, outdoor advertising, and digital platforms.
The TUMI Latitude collection merges high performance with style, utilizing TUMI's proprietary innovative material, SRPP Ballistic, which is lightweight yet remarkably durable.
The robust fabric, woven from 100% polypropylene composite, is layered and molded with a custom press to create a modern, elegant silhouette.
Additionally, the shell is reinforced with internal support rods to enhance its structural integrity.
All styles feature an integrated TSA lock and TUMI's patented X-Brace 45® telescoping handle system, made from lightweight yet strong aircraft-grade aluminum.
Furthermore, the wheels incorporate TUMI's latest system, which meets our rigorous standards.
The lightweight dual wheels with thick internal spokes lower the center of gravity, enabling more stable and smoother rolling.
The collection offers a range of sizes, from carry-on to checked luggage, including the International Carry-On, Short Trip Packing Case, and Extended Trip Packing Case.
The core colors are black and silver.
It will be available starting mid-June at TUMI stores and the official website.