Fashion brand Vetements has collaborated with DHL, a world-leading logistics company.

They announced 10 items for the Spring/Summer 2018 collection.

At Paris Fashion Week, Vetements exhibited 10 new DHL items, combining red and yellow, in a parking garage (Parking Europe Garage). The items included T-shirts, hooded jackets, sweatpants, caps, polo shirts, and socks.

Photographs of these collection items were taken by Demna Gvasalia, Vetements' head designer, at 50 locations around Zurich and were displayed on 2-meter-high metal plates.

The connection between the two began in 2015 when a DHL logo T-shirt produced by Vetements gained popularity immediately after its release, becoming a must-have item for the Spring/Summer 2016 season and igniting the logo T-shirt boom in luxury fashion at the time.

As the concept of luxury fashion evolves, they are conveying a new visual statement that will become an icon by using logos that are not inherently associated with fashion.

This new collection aims not only to reflect trends but also to elevate them to a higher stage.

The designer's activities, supported by DHL Japan, and scenes from DHL worldwide are being shared on the Instagram account below.
Instagram:https://www.instagram.com/dhljapanfashion/