“Power Fashion Box by Ban” Opens for a Limited Time in Omotesando
As part of Lion Corporation's "Wear the Clothes You Want to Wear." campaign for its Ban antiperspirant series, a closet café offering encounters with recommended "power fashion" for spring and summer will open for a limited time in Omotesando from Thursday, March 22 to Sunday, March 25, 2018.
"Power fashion" refers to items that inspire you to try new things or visit new places, lifting your mood and making you feel more positive.
Through services like complimentary styling by professional stylists, which are rarely available, the event offers an opportunity to embrace spring and summer power fashion and enjoy a new style of yourself.
◆ Experiences at "Power Fashion Box by Ban"
① "Power Fashion Diagnosis" in the Café Space
Simply answer a few questions on a tablet to receive your personalized "Power Fashion Diagnosis," presented as an original illustration. You can download or share it on the spot. The illustrations are newly drawn by Haruna Hiraizumi (@hiraizumiharuna0204), a popular illustrator rapidly gaining followers on Instagram.
② "Easy 10-Minute Free Styling Service" in the Closet Space
Experience a complimentary personal styling service by professional stylists. Based on approximately 200 spring and summer trend items from the fashion rental service "airCloset," you'll receive a personalized styling in just 10 minutes. Discover new fashion items that suit you before shopping for new spring and summer clothes.
You can also take stylish photos of items you like in the photo corner and even try them on. Those who use the styling service will receive a "Ban Sweat Block" product and a voucher for one free rental item from the fashion rental shop "airCloset × ABLE." (*Items available at Power Fashion Box by Ban and airCloset ABLE may differ. Rental period is 5 nights and 6 days, valid until Thursday, March 29, 2018.)
③ Anne Nakamura Message Wall
A wall featuring a handwritten message from Anne Nakamura, who became the image character for "Ban" in 2018, will be displayed. It includes a message for women who enjoy fashion. You can also take photos against the backdrop that appears in commercials featuring Anne Nakamura.
◆ "Power Fashion Box by Ban" Overview
・Event Period: Thursday, March 22 – Sunday, March 25, 2018
・Location: Bakery Cafe 426 Omotesando, 4-26-18 Jingumae, Shibuya-ku, Tokyo
・Business Hours: 11:00 – 20:00
・Phone Number: 080-1176-9765
・Campaign Site URL:http://www.banbanban.jp/article/cafe/index.htm#powerfashionbox
Tel. 080-1176-9765 (Store Phone Number)
http://www.banbanban.jp/article/cafe/index.htm#powerfashionbox