The second installment of the TOKYO GRFX series, an apparel collection designed around the theme of Tokyo through collaborations with various creators, has arrived.
Since 2019, adidas Athletics has launched the "TOKYO GRFX" apparel collection, inspired by the city and its stories, through collaborations with various creators active in Tokyo.
Following the collection with Natsu Wakabayashi, which launched on January 12, the second installment features a collaboration with graphic artist YOSHIROTTEN. It is available at select adidas direct stores and the adidas online shop.
This series merges adidas's creativity expressed through sports with the unique originality of creators active in Tokyo. The distinctive streetscapes and stories of Tokyo, a leading global city, are translated into designs.
Each collection this season focuses on Tokyo during the period of high economic growth in 1964. The second installment features two T-shirts designed by YOSHIROTTEN, incorporating graphics that evoke the Japanese graphics of the 1960s, a time of excitement with international sporting events. The designs utilize gradations and geometric compositions with vermilion and blue, colors representative of Japan.
The BOOST sole line, a signature adidas technology, is minimally designed. The textile, featuring a gradient of vermilion and blue as Japanese color motifs, is incorporated into the adidas Badge of Sport logo.
Graphics express the "movement" in sports. Geometric shapes, reminiscent of balls used in sports or track lines, are designed using vermilion and blue as Japanese color motifs.
■ YOSHIROTTEN Profile
Born 1983, Pisces. A graphic artist based in Tokyo. His work spans genres including graphics, video, sculpture, installations, and music. He also works as an art director and designer, creating artwork for renowned musicians both domestically and internationally, providing graphics for fashion brands, producing advertising visuals, and designing retail spaces. Following solo exhibitions in London and Berlin, he held his solo exhibition "FUTURE NATURE" at TOLOT heuristic SHINONOME in 2018. This exhibition, his largest to date, featured large-scale installations spanning 400 tsubo (approx. 1320 sqm), alongside sculptures, videos, and graphic works. His art collection "GASBOOK33 YOSHIROTTEN" was also released by GASBOOK.
http://www.yoshirotten.com/
■ List of Retailers
adidas Brand Core Store Shinjuku, Shibuya, Harajuku, Aqua City Odaiba
adidas Online Shophttps://shop.adidas.jp/athletics/tokyogrfx/
ZOZOTOWNhttp://zozo.jp/shop/adidas/
■ For the latest adidas information
adidas Online Shop https://shop.adidas.jp/
adidas Japan Twitter https://twitter.com/adidas_JP
adidas Japan Facebook https://www.facebook.com/adidasJP/
adidas Tokyo Instagram https://instagram.com/adidastokyo/
adidas Group Customer Service
Tel. 0570-033-033