A New Concept Shop Featuring a Gallery, Select Shop, and Art Toys

This store is an unprecedented new concept, brought together by three leading figures in their respective fields: NANZUKA for the "gallery," Motofumi "Poggy" Kogi and Daytona International for the "select shop," and MEDICOM TOY for "art toys."

The in-store gallery will launch with a collaborative exhibition by artists Daniel Arsham and Hajime Sorayama. Additionally, art toys referencing their work will be released by MEDICOM TOY, alongside apparel and related items from P-ROOM THE WORLD, curated by Motofumi "Poggy" Kogi and Daytona International.

The interior design was handled by Snarkitecture, a New York-based firm known for its work on flagship stores such as "KITH" and "Billionaire Boys Club," as well as "Valextra" in Milan in 2017.

This marks Snarkitecture's first project for a Japanese retail space. The store features a conceptual layout, including a vault-like pop-up zone near the entrance and a gallery space at the rear.

An opening commemorative special exhibition will also feature the release of collaborative items by Daniel Arsham and Hajime Sorayama.

Special edition MA-1 jackets and hoodies will be available, alongside BE@RBRICK figures and iPhone cases featuring the "2G" logo, among other exclusive items and products.

2G

Location | Shibuya PARCO 2F
15-1 Udagawa-cho, Shibuya-ku, Tokyo
Hours | 10:00 - 21:00
Closed | Irregular holidays