From simulating your purchase to total care for your bath life, we've expanded our support for the custom-designed BAINCOUTURE system bath.
BAINCOUTURE, the custom-designed system bath from tableware manufacturer Nikko Co., Ltd., marks its 20th anniversary this year. On March 9th (Monday), the brand enhanced its support from pre-purchase to post-purchase and renewed its brand website. The focus is on its bespoke system baths that create a luxurious world.
From a Space for Use to a Space for Being
BAINCOUTURE is a portmanteau of the French words BAIN (bath) and COUTURE (haute couture), embodying the concept of "tailoring a bath" by creating bespoke bathrooms perfectly suited to each individual, much like tailoring a garment.
As these are custom-made, they leverage the convenience of conventional system baths while allowing for infinite combinations not only in design and function, but also in the shape and material of elements such as the bathtub, tiles, faucets, and lighting fixtures.
Indeed, BAINCOUTURE's bespoke bathrooms propose a one-of-a-kind sanctuary that transforms the bathroom from a "space for use" into a "space for being," allowing both body and mind to be liberated.
The brand website's recent renewal introduces a simulation feature, enabling users to envision the time and experience spent in the bath, inspired by their lifestyle—such as "travel memories" or "hotel-like living"—even if they don't have a clear image of their ideal bathroom. Attention to detail extends not only to the size, shape, and design of the bathroom but also to the scenery visible from the window and the play of light and shadow, making it easier to imagine one's own bathroom.
Furthermore, to ensure the ideal bathroom can be maintained as a cherished and secure space for longer, a membership-based support service called "Premiere Service" has been launched. Applications via the brand website are scheduled to begin in early April.
BAINCOUTURE, with its custom-made system baths, seems poised to propose ideal bathroom experiences that transcend the conventional concept of bathrooms, catering to people's discerning tastes in residences and lifestyles.
| Showroom
Tokyo Showroom
Chiyoda First Building East Wing 1F, 3-8-1 Nishikanda, Chiyoda-ku, Tokyo
(Business Hours: Weekdays 10:00 AM - 7:00 PM) *Reservation required TEL. 03-5214-1531
Nagoya Showroom
Nagoya Marunouchi Heiwa Building 1F, 3-5-10 Marunouchi, Naka-ku, Nagoya, Aichi
(Business Hours: Weekdays 9:00 AM - 5:00 PM) *Reservation required TEL. 052-951-8926
Osaka Showroom
Sumitomo Nakanoshima Building 1F, 3-2-18 Nakanoshima, Kita-ku, Osaka
(Business Hours: Weekdays 9:00 AM - 5:00 PM) *Reservation required TEL. 06-6443-1552
Nikko Co., Ltd.
Tel. 03-5214-1526
http://www.baincouture.jp/