Twitter Campaign "#IgniteYourChallenges" Underway Until December 16, 2020

VAIO aims to clarify and declare its long-cultivated philosophy and its foundational principles, both internally and externally. Through this, the company seeks to accelerate the realization of innovations that address societal challenges by tackling new breakthroughs with VAIO's signature design and technology.

The brand mission is: "Ignite Your Challenges. Accelerating innovation worldwide through design and technology."

Over its more than 20-year history, VAIO has undertaken numerous "challenges."

The phrase "Ignite Your Challenges." serves as a renewed call to action for VAIO itself. Simultaneously, it embodies the aspiration to be a catalyst for the challenges faced by VAIO's users and other stakeholders, and to contribute to accelerating innovation globally.

VAIO defines "design" not merely as aesthetic beauty, but as the pursuit of essential human needs and the attitude to solve problems by understanding them. "Technology," in this context, is not about following well-trodden paths but about the will to embrace novelty and approach challenges with excitement, regardless of difficulty.

This philosophy extends to "Kachi-iro," VAIO's corporate color established at its founding. With the clarification of the brand mission, the color has been deepened to a richer indigo, signifying a renewed and stronger resolve for the brand.

VAIO plans to roll out several initiatives symbolizing its ongoing challenges. These will be announced sequentially as preparations are completed.

Currently, the Twitter campaign "#IgniteYourChallenges" is underway, having launched on November 4, 2020.

This campaign introduces VAIO's challenges on its official Twitter account and invites submissions of challenges that VAIO wishes to ignite. Selected submissions that resonate with VAIO's desire to support challenges will receive VAIO PCs or original VAIO merchandise as prizes. Submitted videos and images may also be featured in future VAIO-produced movies.

#IgniteYourChallenges Campaign

Application Period | Until December 16, 2020, 23:59
How to Apply | Follow the official VAIO Twitter account and post with the hashtags "#IgniteYourChallenges" and "#VAIO" attached to your own challenge.
Prizes |
VAIO® SX14: 3 winners
VAIO Original Merchandise: 50 winners
Campaign Website |https://vaio.com/brand/
Official VAIO Twitter |https://twitter.com/PressVaio

*VAIO may contact you regarding your submission via the official VAIO Twitter account.
*For further campaign details and important notes, please refer to the campaign website above.