We are pleased to announce the domestic launch of LARQ, a sustainable water bottle brand that blends innovative technology, such as UV sterilization and water purification, with award-winning design.
NEWSBOARD / DESIGN
September 19, 2023

We are pleased to announce the domestic launch of LARQ, a sustainable water bottle brand that blends innovative technology, such as UV sterilization and water purification, with award-winning design.

LARQ Inc. (Headquarters: California, USA, CEO: Justin Wang, hereinafter "LARQ") and SB C&S Corporation (hereinafter "SB C&S"), which offers the latest IoT products and smart home appliances from around the world, are pleased to announce the domestic launch of LARQ, a sustainable hydration product brand that blends innovative technology, such as UV sterilization and water purification, with award-winning design. Four models, including the "LARQ Bottle PureVis" with UV sterilization, the "LARQ Bottle Filtered" with a purification filter, and the "LARQ Pitcher PureVis" pitcher-type water purifier with both UV sterilization and a purification filter, will be released sequentially starting August 21, 2023, on the SoftBank SELECTION online store, Yahoo! Shopping, Amazon, and other retailers.

LARQ was founded with the desire to contribute to the world by making clean drinking water easily and sustainably accessible to everyone, combining innovative technology with inspiring design. In 2017, they launched a UV-equipped water bottle via crowdfunding, achieving a record-breaking $1.4 million (approximately 200 million yen) in sales in just 30 days. Subsequently, LARQ Inc. was established in California, USA, in 2018. LARQ advocates that by incorporating hydration products into daily life, one can reduce waste, for example, by "eliminating the use of 10 plastic bottles per week, reducing approximately 18kg of waste annually." Furthermore, since its inception, LARQ has contributed to providing safe drinking water to many people worldwide and reducing plastic waste from single-use bottles by donating a portion of its profits to global environmental conservation organizations such as "1% for the Planet"*, "Well Aware"**, and "Oceana"***.

SB C&S is committed to promoting business activities that contribute to the prevention of environmental pollution and environmental conservation through the provision of products and services that help reduce environmental impact, guided by its "Environmental Policy." The company will continue to offer products that contribute to reducing environmental burden and promoting healthy lifestyles.

【LARQ Bottle PureVis】
This water bottle features UV sterilization. The LARQ proprietary "PureVis" technology, integrated into the bottle cap, uses UV-C (deep ultraviolet) light to eliminate up to 99% of biological contaminants such as E. coli and Salmonella in water and inside the bottle. In "Normal Mode," it takes 60 seconds, while in "Adventure Mode," it takes 3 minutes for a thorough purification. Activation is simple with a touch of the button on the cap. Additionally, it offers self-cleaning every 2 hours, continuously preventing the growth of bacteria and mold, and eliminating musty odors. The bottle itself is vacuum-insulated, keeping cold water below 6°C for up to 6 hours and hot water above 75°C for up to 6 hours. The "PureVis" bottle cap is rechargeable, fully charging in about 1.5-2 hours, and lasting up to a month depending on usage.

■ Key Features
• LARQ's proprietary "PureVis" technology provides UV sterilization of biological contaminants like E. coli in a short time.
• Award-winning sophisticated design, recognized with the Red Dot Design Award.
• UV sterilization time: 60 seconds in Normal Mode, 3 minutes in Adventure Mode.
• Self-cleaning every 2 hours (can be disabled with Travel Lock).
• Battery life lasts approximately one month on a single charge (varies with usage).
• Vacuum-insulated double-wall construction for long-lasting cold and hot temperature retention.
• Bottle design prioritizes safety with BPA (Bisphenol A)*5-free and mercury-free UV-C light.
• Sizes: 500ml, 740ml
• Colors: Monaco Blue, Obsidian Black, Seaside Mint, Granite White, Himalayan Pink (500ml only)
Pink (500ml only)

■ Price
Open price (hereinafter, SB C&S suggested retail price)
• 500ml: ¥16,800 (tax included)
• 740ml: ¥19,800 (tax included)


【LARQ Bottle Filtered】
The Bottle Filtered is a revolutionary portable water purifier featuring two layers: LARQ's high-performance Nano Zero filter and zero-valent iron (ZVI). The filter has a capacity of 151 liters, equivalent to approximately 300 plastic bottles, and can be used for up to 2 months. The mouthpiece utilizes LARQ's unique low-pressure straw system, designed for ease of drinking.
straw system.

■ Key Features
• Features a Nano Zero filter that removes harmful substances such as lead, chlorine, PFAS, 2-MIB (musty odor), and CAT (pesticides).
• High-performance two-layer structure combining Nano Zero filter and zero-valent iron (ZVI).
• High-performance Nano Zero filter and zero-valent iron (ZVI) two-layer structure.
• Long-lasting filter usable for 151 liters or 2 months.
• LARQ's unique low-pressure straw for easy drinking.
• Winner of TIME Magazine's Best Inventions Award in 2022.
• Vacuum-insulated double-wall construction for long-lasting cold retention.
• Bottle design prioritizes safety with BPA (Bisphenol A)*5-free construction.
• Sizes: 500ml, 740ml
• Colors: Obsidian Black, Granite White

■ Price
Open price (hereinafter, SB C&S suggested retail price)
• 500ml: ¥9,800 (tax included)
• 740ml: ¥11,800 (tax included)

*1 Calculated based on a 500ml PET bottle weighing approximately 34g per bottle (US calculation by LARQ).
*2 Established in 2002 as a non-profit organization aimed at promoting businesses that contribute to environmental conservation. "1% for the Planet" is an alliance of companies that understand the necessity of environmental protection.
*3 "Well Aware" is a non-profit organization that builds reliable, long-term water sources in Kenya, enabling entire communities and future generations to thrive, grow, and develop.
*4 "Oceana, Inc." is a non-profit marine conservation organization focused on protecting and restoring the world's oceans. LARQ is a corporate sponsor of "Oceana's" "Plastic Pollution" project, campaigning for the adoption of local, state, and national policies to reduce the production and use of unnecessary single-use plastics and transition to reuse systems.
*5 A chemical substance found in raw materials for food containers, etc. It is known to act as an endocrine disruptor when ingested.


【Official LARQ Japan Website】
https://www.livelarq.jp/

Inquiries

SB C&S Corporation Global Support Desk
https://www.softbankselection.jp/cart/questionnaire.aspx?id=LARQ