With the mandatory implementation of charges for plastic shopping bags, eco-bags are gaining significant attention. Amidst this trend, Queens Isetan, known for its high-quality food offerings, introduces its new original eco-bags. Designed with careful consideration for color, material, and shape, the collection boasts seven distinct styles, suitable for various occasions beyond just grocery shopping.

The message "BAG SAVE THE QUEEN" was born from the playful inspiration of designer Fujita, who drew from the British national anthem "GOD SAVE THE QUEEN." It carries the meaning, "Save the Queen with this bag, and protect the Earth too." The color palette, featuring modern and stylish shades of light gray, red, and navy, is designed to be appealing to everyone, regardless of gender.

■QUEEN'S ISETAN Original Bag Product Overview
Release Date: Thursday, June 13, 2019
Types: 7 varieties in total
・Tote Bag (Large) 2,000 yen
46cm x 35cm x 15cm
・Tote Bag (Small) 1,200 yen
18cm x 19cm x 12cm
・Sub Bag (Gray) 1,500 yen
33.5cm x 37cm x 15cm
・Sub Bag (Navy) 1,500 yen
33.5cm x 37cm x 15cm
・Packable Bag (Gray) 1,200 yen
42.5cm x 32cm x 18.5cm
・Packable Bag (Navy) 1,200 yen
42.5cm x 32cm x 18.5cm
・Packable Cooler Bag 1,800 yen
50cm x 37cm x 15cm
*All sizes exclude the handles.