Market Size Exceeds 2 Trillion Yen! The Booming "Furniture & Interior x E-commerce" Amidst the Pandemic

According to the "Survey on the Market of Electronic Commerce" released by the Ministry of Economy, Trade and Industry in 2020, the e-commerce market size for daily necessities, furniture, and interiors reached 2.1322 trillion yen in 2020, ranking fourth in overall BtoC e-commerce market size.

Furthermore, the e-commerce adoption rate, which was around 15% in 2014, grew to over 26% in 2020, showing rapid growth influenced by the pandemic. "Daily necessities, furniture, and interiors" have ranked in the top three for three consecutive years as sectors with high e-commerce adoption. Leading furniture manufacturers, in particular, are actively pursuing sales through e-commerce and apps, and the trend of purchasing furniture and interior goods via e-commerce is expected to increase further.

<ZINUS JAPAN>
A pioneering brand in the e-commerce furniture market, operating in approximately 27 countries worldwide!

Invented the "Bed-in-a-Box" method, compressing mattresses for delivery in a cardboard box, a world first.
An stylish, cost-effective brand that balances product strength, incorporating customer reviews into product development immediately, with affordable prices.


■ The "ZINUS Wedge Pillow," a multi-purpose pillow with 6 usage patterns
<POINT>
・Versatile use: as a leg pillow, lumbar support, backrest, for stretching, or for lounging while watching TV.
・Combines memory foam and high-resilience foam to provide just the right support without sinking too much.
・Features a smooth, soft microfiber fabric for a gentle feel against the skin.

■ The "ZINUS Zero Gravity Chair" with an ergonomic curved design for comfortable remote work
<POINT>
・Ergonomic design combined with 4 layers of high-resilience foam fits the natural curve of the lower back, reducing strain.
It offers a sensation akin to weightlessness.
・Enhances comfort for both home time and remote work.
・Its stylish, minimalist design adds an accent to your room.

■ Easily upgrade your mattress with the "Basic Green Tea Marshmallow Foam Topper 5cm"
<POINT>
・A topper that upgrades your sleeping comfort simply by placing it on your existing mattress, eliminating the need for a full replacement.
・Distributes body pressure to relieve pressure on shoulders and hips, easing discomfort.
・Infused with green tea extract for antibacterial properties.
・Features a breathable two-layer structure for enhanced comfort.