A gift for all women. Introducing “Ashita Watashi wa Kakinoki ni Noboru,” a feminine care brand for the delicate zone, primarily using persimmon.
From Hitobito Co., Ltd., which promotes industrial development through agriculture, comes
We believe that caring for a woman's most delicate areas can be a precious time for living a more authentic life. We hope to contribute to a future where women can live more freely and shine vibrantly. With this wish in mind, this product was born.
The persimmon peel extract and persimmon peel water used in the products are derived from the Hirudane Gaki and Hachiya persimmons, which are specialty products of Kunimi Town in northern Fukushima Prefecture. The persimmon peels, which would otherwise be discarded during the manufacturing process, are effectively utilized. Persimmon tannin has long been known as a dye for "persimmon dyeing" due to its antibacterial and deodorizing properties. The formula is free of petroleum-based surfactants, preservatives, and mineral oils. We are committed to a simple formulation using carefully selected plant-derived ingredients.
The lineup includes four items: Feminine Mist, Oil, Wash, and Deodorant Milk.
Sales will begin with a pop-up event at "Ginza Loft" starting January 10, 2020, followed by sales at interior and lifestyle shops nationwide. Pre-orders are currently being accepted on our own online site.
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● Participating Event: Japanese botanical COSME
Period: Friday, January 10, 2020 - Sunday, February 16, 2020
Venue: Ginza Loft 2F Event Space (Address: 2-4-6 Ginza, Chuo-ku, Tokyo)
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Product Features of “Ashita Watashi wa Kakinoki ni Noboru”
1. Gentle, skin-friendly cleansing ingredients
A healthy woman's vagina maintains a slightly acidic pH of 3.8-4.5. However, disruptions in daily rhythms or stress can cause fluctuations in this value, leading to various issues. "Ashita Watashi wa Kakinoki ni Noboru" Feminine Wash is pH-balanced to be gentle on the skin. It cleanses the delicate zone without irritation. It is also recommended for postpartum care.
2. Deep hydration with oil
The "Ashita Watashi wa Kakinoki ni Noboru" Feminine Oil features a simple formula primarily composed of plant-derived oils. It can also be used for perineal massage in preparation for childbirth and for moisturizing the abdominal area. For those who find daily oil massage challenging, simply applying the oil is sufficient. Start by establishing a habit of moisturizing.
3. Mist for freshness against dampness and odor
Dampness and odor in the delicate zone can be a concern due to tight clothing, sweaty seasons, or after exercise. In such cases, try spraying "Ashita Watashi wa Kakinoki ni Noboru" Feminine Mist. It helps maintain cleanliness and refreshes the senses.
【"Ashita Watashi wa Kakinoki ni Noboru" Lineup】
● Feminine Mist: 30ml / ¥3,800 (excluding tax)
Refreshingly clear away dampness, discomfort, and unpleasant odors, even on the go.
● Feminine Oil: 30ml / ¥4,000 (excluding tax)
Start a new habit of moisturizing your delicate zone with oil.
● Feminine Wash: 350ml / 50ml / ¥4,500 (excluding tax) / ¥2,900 (excluding tax)
Gently wash away impurities with a low-irritation foam soap.
● Feminine Milk: 30ml / ¥3,800 (excluding tax)
Address underarm and foot odor with a skincare approach.
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About the Name "Ashita Watashi wa Kakinoki ni Noboru"
The name "Ashita Watashi wa Kakinoki ni Noboru" represents the lifestyle we envision for women. Whether working, resting, playing, eating, living, or simply existing, we want to make choices with intention, choices that are true to ourselves. This sentiment is captured in the words 'Watashi wa / Noboru' (I / climb). 'Noboru' signifies a resolve to 'look upwards.' Furthermore, 'climbing a persimmon tree' might sound a bit nonsensical. It's our message that even if you're a tomboy, or do something childlike occasionally, 'that's just part of your individuality, so love yourself as you are.'
Hitobito Co., Ltd.
https://ashita-kaki.com/