NIVEA MEN: Winter Hydration Solutions with Lip Care for Men
NIVEA MEN introduces "NIVEA MEN Lip Care," a lip care product for men designed to prevent dryness and chapping while providing lasting moisture. It contains two active ingredients, Vitamin E and glycyrrhetinic acid, to protect lips from roughness and cracking.
Additionally, hyaluronic acid, amino acid-based moisturizing ingredients, and plant-derived collagen C moisturize the lips without a sticky feel, protecting them from dryness while retaining moisture for extended periods.
Since its launch in September 2009, this lip care item has been widely used by men. In April 2014, it was renewed with a design that clearly communicates its features and uses a color scheme centered on NIVEA FOR MEN's brand colors, enhancing its quality and consistency.
A lip care product for men of all ages since its launch.
According to a survey by Kao Corporation, 51% of men aged 15 to 59 use lip balm. When asked about their expectations for lip care, 57% desired "prevention of dryness" and 36% desired "prevention of chapping." (Kao Survey, 2013)
Furthermore, this product contains UV-cut ingredients (SPF16) to protect lips from ultraviolet rays. It's ideal not only for dryness prevention but also for sun protection during outdoor activities like business trips or leisure. Since its launch in September 2009, it has been a widely used lip care item by men.
Product Features
• Prevents lip roughness and chapping. Contains active ingredients*1.
• Moisturizes lips without stickiness and protects from dryness. Contains moisturizing ingredients*2.
• Contains UV-cut ingredients (SPF16). Protects lips from UV rays.
• Two types available (Fragrance-Free and Rose Menthol scent)
*1 Active ingredients: Vitamin E (blood circulation promoter), Stearyl Glycyrrhetinate (anti-inflammatory agent)
*2 Moisturizing ingredients: Hyaluronic acid, amino acid-based moisturizing ingredients, plant-derived collagen C (Ginseng extract)
Kao Corporation, Consumer Communications Center, Consumer Consultation Office
Tel. 0120-165-699