MAKE UP FOR EVER Opens Japan’s Largest Flagship Store at GINZA SIX
NEWSBOARD / BEAUTY
May 8, 2017

MAKE UP FOR EVER Opens Japan’s Largest Flagship Store at GINZA SIX

MAKE UP FOR EVER has opened its first directly managed store in Japan on the B1 floor of GINZA SIX, a luxury shopping mall that opened in Tokyo's Ginza district.

The store, one of the largest in Japan, offers a wide selection of products.

The innovative store design, which fully expresses the brand's world, stimulates visitors' creativity and awakens their inner artistic sensibilities.

Additionally, as a GINZA SIX store exclusive, a new type of liquid lip color, "ARTIST STUDIO CRYLIP," in six shades that envelop the lips with beautiful, vibrant color and a light, smooth texture, will be released in a limited quantity.

The brand has enlisted British singer-songwriter Jessie J, known for her versatile expressiveness and exceptional singing talent, as the face of its campaign, and will engage in artistic collaborations throughout 2017.

This is a noteworthy shop, serving as a brand communication hub for the world, and as a flagship store representing not only Japan but also Asia.

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https://www.makeupforever.jp/news/2017/news_170502.html