~Protection against UV rays, blue light, and near-infrared rays~ Aिxeeasia Beauty Force introduces "UV Alpha," a sunscreen that offers protection from three types of solar radiation!
AXXZIA, known for its eye care products, has launched "UV Alpha," a sunscreen from its "Beauty Force" skincare line aimed at millennials seeking "bare skin beauty." This new sunscreen, released on March 1, 2022, offers protection against three types of solar radiation while maintaining a lightweight feel.
Despite its light texture, "UV Alpha" boasts the highest domestic standard*1 UV protection, shielding not only against UV rays and near-infrared radiation but also against blue light, which has been recognized for its impact on skin in recent years. Its fresh, smooth texture glides on effortlessly, leaving no white cast, making it an excellent choice as a makeup base.
*1 According to the standards of the Japan Cosmetic Industry Association.
Product Overview
Beauty Force UV Alpha
Sunscreen
SPF50+/PA++++
40g ¥6,050 (incl. tax) (¥5,500 before tax)
This sunscreen protects against three types of solar radiation—UV rays, near-infrared rays, and blue light—and is formulated with AXXZIA's carefully selected sunscreen and skin-enhancing ingredients. It features a sophisticated floral bouquet scent, masking the typical odor of sunscreens.
How to Use
Take an appropriate amount and gently apply it evenly to the skin in small portions.
Can also be used as a makeup base.
Product Features
8 Sunscreen Ingredients
A luxurious blend of 8 carefully selected sunscreen ingredients: 4 UV absorbers, 3 near-infrared scatterers, and a blue light scatterer.
4 Skin-Enhancing Ingredients
"UV Alpha" not only protects the skin from solar radiation but also nurtures it with 4 skin-caring ingredients, leading to a complexion that is deeply hydrated and radiant.
Rosa Roxburghii Extract (Skin Conditioning and Protecting Agent)
Rosa roxburghii, named for its petals that bloom with some parts missing, is also known as "Togenashi" (thornless pear) due to its thorny fruit resembling a pear. Its extract helps prevent skin irritation caused by UV rays. It also contains Vitamin C and a polyphenol called tannin, promoting smooth and refined skin.
Carnosine (Skin Conditioning and Protecting Agent)
This ingredient cares for dryness damage caused by blue light, UV rays, and external stressors, leading to vibrant skin. Carnosine is a peptide, formed by linked amino acids, naturally abundant in various cells of mammals like humans. Skin is constantly exposed to damage from solar radiation, including UV rays, and external stressors. This damage can lead to rough, dull skin and dryness. Carnosine helps moisturize the skin and restore its vitality.
Chamomile Flower Extract (Skin Conditioning Agent)
Also known as chamomile, this plant is familiar from herbal teas for its refreshing effect. It's sometimes planted as a "companion plant" to invigorate nearby plants. It helps maintain skin's plumpness for a brighter appearance, and offers protection and helps prevent skin irritation.
Althaea Officinalis Root Extract (Moisturizing Agent)
This plant, beautifully named Althaea officinalis, is known as marshmallow in herbalism. Its mucilage has a long history of diverse uses. The confection marshmallow is derived from this plant, using its mucilage in place of gelatin; historically, it was consumed not only as a treat but also as a health food. The root, in particular, contains a higher concentration of mucilage than other parts, offering significant moisturizing effects and protecting the skin to maintain its health and prevent irritation.
Brand Introduction
Beauty Force Series
A skincare series for millennials aiming for "bare skin beauty." Its carefully selected ingredients support facial care to achieve the desired natural skin.
About AXXZIA
AXXZIA was established in 2011 as a skincare brand exclusively for aesthetic salons. In 2016, the "Beauty Eyes" series, developed with the concept of bringing "the essence of eye treatments to home care," became a major hit in China and across Asia. It is now available in various Asian countries including China, Hong Kong, Taiwan, and Singapore, as well as in the United States, Canada, Australia, and Russia. In Japan, it is highly acclaimed at numerous locations, including its directly managed store, "AXXZIA GINZA SIX," department stores, and variety shops.
AXXZIA Co., Ltd. Marketing PR Department
Tel. 03-6304-5840