Since the birth of Shibuya PARCO in 1973, Shibuya has been a birthplace and a point of renewal for various Japanese cultures, including fashion, art, and music. The phenomenon of sensibilities born from a place influencing urban development transformed Shibuya into a truly unique locale.

"NONLECTURE books/arts" also cultivates sensibilities unique to this space by fostering cross-disciplinary connections.

The name "NONLECTURE" is derived from the 20th-century American poet E.E. Cummings' lecture series, "i: six nonlectures." It was named in homage to Cummings' stance of rejecting conventional lectures to speak of his own way of life. The name signifies a space not for teaching, but for encountering words and works serendipitously and receiving them in one's own way.

The representative is book director Tsuyoshi Mochida, a professional who has been involved in the world of art books for a quarter of a century. The store features approximately 1,500 imported books, with shelves focusing on international art and vintage books, complemented by six distinct content areas.

The first is the bookshelf, showcasing imported books selected with a unique perspective. The second is an exhibition area introducing the philosophy and background of the sponsoring outdoor wear brand, Goldwin. The third, a CAFE BAR, offers coffee, natural wines, and craft beers curated by "kokiliko," led by food stylist Makiko Yoneda. The fourth area presents and sells art, photography, vintage posters, and ephemera. The fifth hosts talks by writers and artists, book launch events, and signing sessions. The sixth area is planned for the release of original and limited-edition products through collaborations with artists and brands.

Goldwin, with its purpose to "inspire challenges and expand the possibilities of people and nature," views clothing as a device for integrating humans and nature. This resonates with NONLECTURE's approach of fostering reciprocal thought through books and art, leading to their sponsorship. The permanent exhibition area showcases the company's relationship with nature and the background of its product creation.

NONLECTURE books/arts aims to be a space where meaning is updated over time, rather than a venue for consumption or fleeting trends. The exhibitions and bookshelves change with each visit, and the roles of writer, reader, and audience are not fixed. It strives to become a place rooted in the everyday fabric of Shibuya, where new relationships and experiences emerge with every visit.

Mochida commented as follows:

"NONLECTURE books/arts," opening in the heart of Shibuya, is a free space unbound by convention, neither a bookstore nor a gallery. The name is inspired by the legendary lecture series "i: six nonlectures" by poet E.E. Cummings, who rejected conventional lectures and spoke of his own way of life.

Furthermore, the concept of a "wild field" from architect Jun Aoki's book "The Wild Field and the Amusement Park" inspired our vision for this space. We aspire for it to be a place where visitors can freely discover their own ways of spending time, much like a wild field, rather than a predetermined "amusement park."

Inside, you'll find approximately 1,500 imported books selected from my quarter-century of experience with art books, alongside vintage posters and original items. It's a space where you can seamlessly enjoy art exhibitions, music, and talks, perhaps with a glass of natural wine, craft beer, or coffee in hand.

We hope you find a place here to discover your own way of enjoyment, free from existing rules and marketing. We want you to spend time freely, encountering new perspectives through books and art."

In this space where three distinct entities—NONLECTURE, Shibuya PARCO, and Goldwin—intersect, how will people and objects, and people and people, encounter and interact? New culture may emerge from the accumulation of these interactions.

A.E.E. Cummings' "i: six nonlectures" is a collection of lectures delivered at Harvard University. However, it rejects a conventional lecture format, instead discussing the importance of "living as an individual" through his own life and experiences. It is characterized not by explanations of theory or knowledge, but by an emphasis on the attitude of feeling, thinking, and living as "i (the self)," rather than being swept along by the "most people."

A.He widely handles the procurement and selection of imported art books, curates photography and art exhibitions both domestically and internationally, and arranges events such as book launches and signing sessions. He managed "TOWER BOOKS" on the 7th floor of Tower Records Shibuya from 1998, handled imported book procurement for the "Daikanyama T-Site" preparation office from 2008, and directed the bookstore "BOOKMARC Harajuku" by fashion brand "MARC JACOBS" from 2014. In March 2026, he opened "NONLECTURE books/arts" on Shibuya's Spain Slope.