The business conference "MASHING UP CONFERENCE vol.6," hosted by MASHING UP, a media and community dedicated to fostering an inclusive future, will be held on Friday, November 11, 2022, at TRUNK (HOTEL) in Shibuya.
The theme for this sixth iteration is "RESONANCE." We will explore what can be done beyond the roles of individuals, corporations, and government to practice true inclusion and co-creation.

MASHING UP Conference is an experiential conference that explores the future of society and business through dialogue and interaction (= MASHING UP). It has consistently provided a platform for generating business ideas and innovations through interactions that transcend the boundaries between speakers and audience.

This year's conference will feature sessions and workshops designed to deepen understanding and discussion on DE&I and ESG, areas of increasing importance in business. Further details will be announced sequentially.

Additionally, keynote speeches will feature emerging international entrepreneurs Temi Giwa-Tubosun and Mara Zepeda.

Temi Giwa-Tubosun is the founder and CEO of LifeBank, a health tech startup in Nigeria. The company operates a platform that uses blockchain to safely and rapidly deliver blood and medical supplies to where they are needed, with services expanding beyond Nigeria to Kenya and Ethiopia.

Mara Zepeda advocates for "Zebra companies"—businesses that contribute to building a better society while operating sustainably—as a new concept in contrast to "Unicorn companies" that prioritize profit and rapid expansion. She is the co-founder and managing director of "Zebras Unite," an organization that supports these Zebra companies, with its activities now spanning over 25 locations across six continents.

At the conference, Temi Giwa-Tubosun will present on "Dynamic Businesses Creating Societal Well-being," and Mara Zepeda will speak on "Creating New Global Trends."

Several sessions are planned on topics that participants are likely eager to learn about, offering an excellent opportunity to broaden their perspectives. Here is a partial introduction.

• Building Resilient Organizations and New Businesses with DE&I
Top leaders from organizations of varying scales and cultures—including large Japanese corporations, foreign-affiliated companies, and emerging startups—will share their insights. The session will explore the role of DE&I in organizational development and new business creation.
Speakers:
Kenji Fuma (CEO, Neural)
Yoko Hayakawa (Head of DE&I Promotion Office, Recruit)
Takuya Nakamura (Representative Director, Meety)
Emi Matsumoto (Lead, ESG Engagement Japan, Dell Technologies)

• Inclusion and Co-creation: The New Capitalism
When considering diversity in corporations, what are the next issues beyond gender? This discussion will address perspectives crucial for Japanese companies moving forward, including governance structures, succession planning for the next generation, and organizational growth hindered by gender roles and unconscious bias.
Speakers:
Keiko Hamada (Journalist, former Editor-in-Chief, Business Insider Japan, former Editor-in-Chief, AERA)
Etsuko Okajima (Representative Director and President, Pronova)
Hiroshi Aoi (Representative Director, President & CEO, Marui Group Co., Ltd.)
Yuko Endo (Editor-in-Chief, MASHING UP)

• Corporate Well-being
Why is the concept of well-being gaining attention now? To enable all individuals within an organization to fully utilize their capabilities, it is essential to invest in the mental and physical health of each employee. This session explores employee well-being with equity as a key theme.
Speakers:
Kazuya Kohara (Head of MTRL Business, Loftwork Inc.)
Makiko Shinoda (Director, ALE Co., Ltd.)
Sputniko! (Representative Director and President, Cradle Inc.)

• Regional Revitalization + Corporations + X = Future Business Models
How should businesses confront challenges such as aging populations, depopulation, declining industrial strength, and regional hollowing out that Japan faces? This session seeks clues for creating sustainable, future-oriented business models by reinterpreting the relationship between regions and cities and unlocking regional potential.
Koudai Kato (Representative Director and CEO, amu)
Akie Iriyama (Professor, Waseda University Graduate School of Business and Finance)
Chiaki Hayashi (Representative Director and President, Q0 Inc.)
Atsushi Daimatsu (Representative Director and President, Nikken Sekkei Ltd.)

• Will ESG Save the World?
ESG is becoming a global standard for business. How will ESG truly change the world? To avoid falling into "ESG washing," this session will provide insights from experts on how companies should discern its true essence and implement it in their operations.
Speakers:
Yumiko Murakami (General Partner, MPower Partners)
Christian Schmit (Founder, PDIE Group)
and more.

• DE&I Real Forum Workshop
To become an organization that continuously grows and expands, understanding and implementing DE&I is essential. This session will explore the perspectives and initiatives necessary to embed DE&I at the core of management, drawing from real-world examples of companies with advanced practices. The latter half will include a workshop for participants to engage in discussions.
Speakers:
Mari Ogiso (Representative Director, SDG Impact Japan)
Yuka Ichiki (Executive Officer, Head of Sustainability Promotion Office, SEGA SAMMY HOLDINGS INC. / Representative Director & President, SEGA SAMMY BUSINESS SUPPORT INC.)
Nana Kusakabe (SDGs Promotion Office, SoftBank Corp.)
Sayoko Matsumoto (Executive Officer, Strategic Alliance Business & Inclusion, Diversity & Equity, Kyndryl Japan)
Yukiko Yamaguchi (Managing Executive Officer, Panasonic Connect Co., Ltd.)

• Startup Pitch Contest
A pitch contest featuring startups aiming to create "RESONANCE" in society from various perspectives, including environment, femtech, and career. Through presentations by entrepreneurs creating new value, we will contemplate the future shape of society and business.
Mei Kanai (Representative Director, Pos Will Inc.)
Mimako Ninomiya (Representative Director & CEO, TRULY Inc.)
Eriko Kobayashi (Representative Director and President, Repleniti Inc.)
Judges:
Makiko Shinoda (Director, ALE Co., Ltd.)
Kentaro Sakakibara (Representative Director, Samurai Incubate Inc.)
Kaori Shindo (Managing Executive Officer, Pasona Group Inc.)
and more

This conference is ideal for business professionals seeking to promote DE&I within their companies, learn from the practices of leading DE&I-focused companies in Japan, or incorporate a DE&I perspective into their management roles.
The conference offers not only an opportunity to consider the future of business from diverse angles on themes such as DE&I and ESG but also provides a networking space to foster cross-industry connections. Participants can expect a fulfilling day. We encourage you to attend.

MASHING UP CONFERENCE vol.6
Date & Time: Friday, November 11, 2022, 12:00 PM - 7:00 PM (scheduled)
Venue: TRUNK (HOTEL), 5-31 Jingumae, Shibuya-ku, Tokyo
Organizer: MASHING UP (MediaGene Inc.)
Scheduled Content: Sessions, Workshops, Networking Party
Ticket Price (On-site Participation + Recorded Streaming): ¥19,800 (incl. tax)
Event Website:https://conference.mashingup.jp/
Ticket Website:https://2022-mashing-up-6.peatix.com