BMW will open "BMW Studio ONE," a large greenhouse themed around "future-proof sustainable living," in Jingumae, Tokyo, on Saturday, January 30, 2010.

The "ONE" in its name signifies BMW's number one position in the premium segment, as well as its recognition as a "sustainable automobile manufacturer," having been selected as the top company for five consecutive years in the automotive sector of the "Dow Jones Sustainability Indexes," which evaluate corporate value from economic, environmental, and social perspectives.

BMW Studio ONE is a studio designed to widely promote BMW's activities and to consider, together with its visitors, the new sustainable lifestyles needed for tomorrow and beyond.

In this approximately 200-square-meter lush green space, BMW will exhibit its new Gran Turismo model, alongside a full calendar of events running until Sunday, February 28.

In this space, filled with various messages for the future, you are sure to discover hints for your own "future-proof sustainable life."

Sustainable Life Luggage

Talks about Sustainability

Café Lounge

Marché

BMW BE@RBRICK

Talk Show Details |
Friday, January 29, 2010
Theme: Life
Speakers |
Shigeru Ban (Architect)
Yuriko Nomura (Food Director)
Application Deadline: Wednesday, January 20

Friday, February 5, 2010
Theme: Environment
Speakers |
Jin Ryumura (Film Director)
Yoshiaki Ide (Sound Space Composer)
Application Deadline: Wednesday, January 27

Friday, February 12, 2010
Theme: Nature
Speakers |
Toyohiro Akiyama (Astronaut, Journalist, Farmer)
Maki Ohashi (Aromatherapist, Aroma Space Designer)
Application Deadline: Wednesday, February 3

Friday, February 19, 2010
Theme: Culture
Speakers |
Mitsuhiko Imari (Photographer)
Takashi Watafuki (Book Director)
Application Deadline: Wednesday, February 10

Inquiries: BMW Customer Support
0120-55-3578 (Open daily 9:00-20:00)