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April 20, 2015
Taking place on Sunday, March 10th—A powerful "helper" appears for the charity running event!?
For the Children of Tohoku
Special "Helpers" Emerge for the Charity Run on Sunday, March 10th!?
DJ Toshio Matsuura launched the charity project "Run for Children Tohoku" last year, with the aim of "Supporting the children of Tohoku through the running we love."Great East Japan EarthquakeOn the first anniversary of the Great East Japan Earthquake, he held a charity run in cooperation with "adidas."This year, on Sunday, March 10th, a charity run will be held again at the "adidas RUNBASE" running facility and around the Imperial Palace.Here, we introduce two powerful items that will serve as "helpers" to support the runners on the day!
Text by TANAKA Junko (OPENERS)
Special Item no.1
Lightening the Runner's Stride
The Next-Generation Running Shoe from adidas
A running shoe from adidas, set for simultaneous worldwide release on Wednesday, February 27th, is currently generating buzz. This latest model, named "energy boost," is a masterpiece developed under the philosophy of founder Adolf Dassler: "To provide the best shoe for all athletes." It uniquely combines two seemingly contradictory functions: absorbing impact when the foot hits the ground and returning that energy. Utilizing the new material "BOOST™ foam" for the first time in the world, it delivers a running experience that defies conventional understanding.
adidas' latest running shoe, "energy boost" © adidas Japan
For this charity run, the latest running shoes will also be available at the "adidas RUNBASE," the meeting point (Note: quantities are limited. Thank you for your understanding). Participants can experience their performance firsthand. These shoes will undoubtedly make the runners' strides lighter and propel them forward as they run with wishes for the swift recovery of the disaster-stricken regions.
Special Item no.2
Hoping for a Bright Future
A Special T-Shirt Designed by Yoshihiro Sugawara from Sendai
Sendai, the largest city in the Tohoku region, also suffered significant damage from the Great East Japan Earthquake, with approximately 30,000 buildings completely destroyed and 110,000 partially damaged (as of November 30, 2012, according to the city). Graphic designer Yoshihiro Sugawara, who was born and raised in Sendai, is contributing to this charity run. As a friend of DJ Toshio Matsuura, he designed a special T-shirt not only for his hometown but also for the bright future of Tohoku, which is still undergoing reconstruction. The T-shirt is scheduled to be distributed to all participants on the event day.
The design will be a surprise until the day of the event!
"I was born and raised in Tohoku. Although I live in Tokyo now, I designed this with my hometown in mind, imagining the future of the children growing up there. I was once one of them. The future will surely move in a positive direction. This T-shirt is filled with that hope. I believe the thoughts of Mr. Matsuura and everyone involved will surely reach the children of Tohoku. As someone from Tohoku, I am deeply grateful for the opportunity to participate in this project."
We hope you will transform Mr. Sugawara's sentiments, etched onto the T-shirt, into your running stride and deliver them on Sunday, March 10th, for the bright future of your hometown that awaits beyond reconstruction.
Yoshihiro SUGAWARA
Born in Sendai City, Miyagi Prefecture. Representative of Boris Graphic Engineering / Art Director / Graphic Designer. He worked as a store artist (creating POPs and displays) at Tower Records Sendai. Afterward, he worked at Style Compilation, a design production company specializing in POP creation and store displays for record stores, before going independent in 2002 and establishing Boris Graphic Engineering. He is currently based in Tokyo, focusing primarily on CD jacket design. http://www.borisgraphic.com
Application Guidelines for "Charity Run at the Imperial Palace"
Run for Children Tohoku in adidas RUNBASE 2013
Date | Sunday, March 10th
Time | Registration opens 13:30 / Expected end 16:00
Capacity | 40 participants
Participation Fee | From 2,000 yen
*The entire amount will be donated to the "Hataichi Fund."
*Facility usage fee on the day is free.
*A special T-shirt will be distributed to all participants.
Course | Imperial Palace 1 lap (5km) / 2 laps (10km)
Venue | adidas RUNBASE
1F Hirakawacho Mori Tower, 2-16-1 Hirakawacho, Chiyoda-ku, Tokyo
http://adidas.jp/runbase/
Application Period | Friday, February 15th - Tuesday, March 5th, noon
*We will conduct a final confirmation of attendance on Tuesday, March 5th, so please be sure to check your email.
*If you confirm your attendance, you will receive an invitation via email. Please bring it with you on the day.
*If the number of applications exceeds the capacity, a lottery will be held. Thank you for your understanding.
*Photographers are scheduled to be present on the day. The event will be featured on OPENERS, so please be aware.
Applications have closed.
Thank you for your many applications.