Fujifilm: Simply Apply Online for Your Favorite Photos. Beautifully Framed in 12 Days.
Fujifilm | How to Use “WALL DECOR” Uniquely
Decorate Time with Your Cherished Photos
The Innovative Online Service “WALL DECOR”
Fujifilm's new service, “WALL DECOR,” transforms your favorite photos into beautifully framed panels. It offers ease of use, high quality, and a lightweight design considerate of Japanese homes. Since its launch in January 2017, it has garnered a devoted following. This summer, the official website introduced “WALL DECOR JOURNAL,” featuring popular creators. The journal explores the service's appeal by sharing stories behind selecting and framing photos.
Text by Satsuki Wakabayashi
Featuring Kazumi Hirai (Flower Stylist) and Kenichi Aono (BEAMS Creation Laboratory)
“I want to frame my photos, but don’t know where to go,” or “It’s a hassle to print smartphone photos and then frame them.” Fujifilm's innovative service, “WALL DECOR,” brilliantly solves these very problems.
Orders can be easily placed via smartphone or computer, and within 12 days, your beautiful framed artwork arrives at your specified address. With its affordable price point (starting from ¥3,888), it has also become a popular gift choice. The service offers three popular styles: “Casual Type,” “Museum Type,” and “Gallery Type.”

Museum Type
A set featuring a smooth photo surface and a mount, this panel type creates an illusion of the photo floating. Recommended for photo exhibitions.

Gallery Type
Finished with a wooden panel and V-cut mat board, this type enhances photographic works like landscapes, creating a sense of luxury.
The “WALL DECOR JOURNAL,” launched this summer on the “WALL DECOR” website, features popular creators sharing their experiences with the service. The journal delves into interesting topics, including anecdotes related to their chosen photos, their work processes, and their original inspirations.
So far, Kazumi Hirai (Flower Stylist) and Kenichi Aono (BEAMS Creation Laboratory) have been featured. Future contributors will include Yu Imaizumi, who heads the eyewear brand “ayame,” and Koichi Futatsumata, an internationally active designer in spatial and product design.
Fujifilm Net Print Service Support Center
050-3786-6560 (Hours: 10:00 AM - 5:00 PM)
http://fujifilmmall.jp/walldecor/

