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February 18, 2015
Previewing the London Olympics Through Photography | LONDON CALLING 2012
The London Olympics, which greatly enlivened the summer of 2012. Many people likely witnessed firsthand numerous moving scenes, including the remarkable performances of Japanese athletes. Yoichi Imai, a fashion PR professional, visited London to cover these Games. Here, he reflects on the London Olympics through the photographs he captured.
Photographs by IMAI Youichi

Yoichi Imai
Born in 1975. Manager at 4K[sik], a fashion PR agency supporting domestic and international fashion brands. With over 15 years in the fashion industry, he has experienced various roles. In his private life, he has a soccer history spanning over 30 years and has recently taken up running. He also has a long career as a DJ, organizing his own monthly club events. A versatile individual who bridges fashion, music, and sports.
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