More Trees × LOUIS VUITTON: A Visit to the "Louis Vuitton Forest" with Ryuichi Sakamoto
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February 20, 2015

More Trees × LOUIS VUITTON: A Visit to the "Louis Vuitton Forest" with Ryuichi Sakamoto


more trees × LOUIS VUITTON


Approximately 3 Years Since Its Inception: Tracing Its Progress


A Visit to the 'LOUIS VUITTON Forest' with Ryuichi Sakamoto (1)



more treesandLOUIS VUITTONThe 'LOUIS VUITTON FOREST by more trees' was born in Komoro City, Nagano Prefecture, in 2009, through the collaboration of more trees and LOUIS VUITTON. This year, marking its fourth year since its creation, an inspection tour was held on July 14th to observe its progress.

Photographs by ASAMOTO RyujiText by NAKAMURA Akiko(OPENERS)






A Day to Reconsider Coexistence with the Forest



When did the sight of young saplings, arranged in a grid on graph paper, stretching endlessly up the mountainside, first become associated with the word 'forest' in my mind? It reminds me of when I was a child.

Looking back now, what I saw back then was, in essence, cedar and cypress planted during Japan's period of rapid economic growth. However, they were rarely utilized or felled afterward. Why? While a decrease in demand for timber is one factor, another reason is the import of inexpensive timber from overseas. This led to an unhealthy state for domestic forests, while simultaneously contributing to the disappearance of forests in other countries due to over-logging.

What does it mean for a forest to become unhealthy when it's not thinned? In properly managed artificial forests, sufficient light reaches the ground, allowing various other plants, including fungi, to grow. However, in unmanaged artificial forests, the density of trees is so high that light cannot penetrate, preventing other plants from growing on the forest floor. Forests that are not thinned are more prone to soil erosion during heavy rains, leading to disasters. Biodiversity is lost, and the coexistence between humans and forests breaks down.


A Powerful Partnership Between more trees and LOUIS VUITTON, Two Distinct Entities!






more trees, led by Ryuichi Sakamoto, is an organization aiming to increase healthy forests by promoting the thinning of artificial forests and offsetting the CO2 released by environmental destruction. In 2009, LOUIS VUITTON began supporting more trees, leading to the creation of the 'LOUIS VUITTON FOREST by more trees' in Komoro City, Nagano Prefecture, which we visited today. The forest was developed with the core concepts of a 'beautiful forest' that allows us to experience nature's bounty, a 'sustainable forest' that passes it on to future generations, and a 'majestic forest' that transcends human activity.


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Ryuichi Sakamoto, Chairman of more trees. To his right is Emmanuel Prat, Chairman and CEO of Louis Vuitton Japan Company.





Ryuichi Sakamoto, visiting the forest for the second time, remarked, "The thinned areas have become truly bright. They look beautiful, don't they? Grass is growing on the ground, giving the impression of a lush, green expanse."

He continued, "A forest that has been touched by human hands, unlike a completely natural one, requires maintenance. Only when the forest is healthy can it benefit humans. Of course, it's not just for human economic activities; it improves many aspects for other plants and animals living in the forest as well. If the mountains become neglected, their water retention capacity decreases, leading to landslides. It takes a very long time to recover from such damage. Properly maintaining the forest is also a responsibility that comes with human intervention."



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Ryuichi Sakamoto and Emmanuel Prat




Emmanuel Prat, Chairman and CEO of Louis Vuitton Japan Company, then shared his thoughts: "Louis Vuitton, the founder, hailed from the foothills of the Jura Mountains in France. 'Jura' itself is a Celtic word meaning 'forest,' and wood is highly valued. One of the items crafted since the company's inception is the trunk, which uses wood as its most crucial material. Our French headquarters is also highly conscious of environmental initiatives, such as opting for shipping over air transport to reduce CO2 emissions. We are delighted to be able to undertake such a project in Japan."





On the bus ride up to the forest from Sakudaira Station, Mr. Prat let out a small exclamation at one point.

"Even before reaching the forest, I could tell it had become brighter. It feels open, like it's breathing. When I visited three years ago, the forest was very dense and dark. After thinning, light now penetrates, making it much brighter. This isn't a one-off project; it only has meaning through continuity. In Europe, where I grew up, forests are bright, and we used to play by making plaster casts of animal tracks. I hope Japanese forests will also become places that invite people to explore."





more trees × LOUIS VUITTON


Approximately 3 Years Since Its Inception: Tracing Its Progress


A Visit to the 'LOUIS VUITTON Forest' with Ryuichi Sakamoto (2)



Komoro City in Nagano Prefecture is known for its larch production. The larch trees thinned from the 'LOUIS VUITTON Forest' here are either sent to the market from the city's collection center or, if they are thin or crooked, are shipped as raw material for paper to paper mills in Shizuoka and Toyama.LOUIS VUITTONThe paper made from these thinned logs was used to print and publish 'LOUIS VUITTON FOREST' (published by Gentosha), photographed by artist Mitsuya Takimoto. The special edition of this photo book won the ADC Award last year, as Ryuichi Sakamoto mentioned.




"This special edition of the photo book won the ADC Award last year," saidRyuichi SakamotoThinning materials are transformed into creative ideas, seemingly teaching us the sensibility of a new era.



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The LOUIS VUITTON Forest. After thinning, it has become considerably brighter, with light reaching the forest floor.




"This initiative with more trees is now in its fourth year. It is a great honor, and I am delighted to see such a clear difference when revisiting this forest after some time," said Frédéric Granjard, President & CEO of Louis Vuitton Japan Company.

This year, water collected from a nearby spring in the 'LOUIS VUITTON Forest' has been specially bottled. It is a rare hard water in Japan, with a hardness of 175.




A New Local Bounty: LOUIS VUITTON Forest Water



According to Komoro Mayor Takehiko Yanagida, "This water springs from Komoro City, and it is said to make exceptionally delicious coffee due to its hardness. This is another insight born from the 'LOUIS VUITTON Forest,' and we hope it will be cherished as a new specialty product of Komoro. Furthermore, as the forest becomes cleaner, mushrooms tend to grow more readily. So, our city officials suggested planting shiitake mushroom spawn on the stumps. They are large, with a wonderful texture, and very delicious. We'll be gently planting them, so please enjoy them (laughs). Above all, we are truly grateful that this has become such an open and wonderful forest."

Finally, Mr. Granjard stated, "Louis Vuitton has had a long presence in Japan, and we are very pleased to be able to contribute to society as a company for this important partner, Japan. I would like to express my sincere gratitude once again to Ryuichi Sakamoto, everyone at more trees, the people of Komoro City, and all those involved for making this possible. Usually, we would toast with champagne, but today, let's toast with the water from the LOUIS VUITTON Forest (laughs)."





Japan, with 70% of its land covered by forests, boasts the second-highest forest coverage rate in the world. However, most of the forests we see in Japan today, excluding primeval forests like those in Yakushima and Shiretoko Peninsula, are largely the result of human intervention through logging and afforestation. Maintaining forests is not only about preserving ecosystems but also about protecting and enriching our own lives. It is hoped that an environment will be fostered where artificial forests are properly tended, using the 'LOUIS VUITTON Forest' as a model. And for each of us to take some form of action...The 'LOUIS VUITTON Forest' will continue to play a role in creating such opportunities.


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After lunch, surprise guest Kimiko Wakeyama, a whistling musician, appeared. Mr. Sakamoto was captivated by her beautiful melodies.




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