Smirnoff™, the world's No. 1 vodka brand* owned by Diageo, a major UK distiller with brands in over 180 countries worldwide and distributed by Kirin Brewery, has launched its new project "#SmirnoffNight" starting Friday, March 31, 2023. On the same day, the launch event "RED BOX," symbolizing "#SmirnoffNight," was held at "Hz - Shibuya" in Shibuya. Influencers enjoyed an "extraordinary and playful night" in a space specially designed in the brand's signature "Smirnoff Red." Sora and Sara have been selected as "TEAM SMIRNOFF" members to help amplify this project, and they also participated in the "RED BOX" event. *Based on sales volume from IMPACT DATABANK 2021.

"#SmirnoffNight" is a new project launched by Smirnoff™ as normal daily life gradually returns, following a long period where social interactions and opportunities to go out with friends were limited due to the spread of COVID-19. The project's theme is "an extraordinary and playful night," and it aims to playfully take over various areas with the brand's signature color, "Smirnoff Red."

Furthermore, Sora and Sara have been chosen to join "TEAM SMIRNOFF" to help create "an extraordinary and playful night." They are expected to participate in "#SmirnoffNight" events and share their experiences on social media.

Sora
One of the leading creators in the early days of YouTube, Sora is not only skilled in planning and editing but also possesses a wide range of talents as an actor and artist. Known for being thoughtful and friendly, Sora is highly respected by fellow influencers, with a total follower count exceeding one million, garnering strong support from young people across genders.

Sara
Known by the nickname Saracchi, she is of Japanese, French, and Moroccan descent. Working primarily as a fashion icon and model, Sara also actively appears on variety shows, leveraging her engaging personality for a multifaceted career.

The first phase of the project, the launch event "RED BOX," was held on Friday, March 31st. For this event, "Hz - Shibuya" was bathed in red, and approximately 60 influencers dressed in red were invited. The space, specially designed with "Smirnoff Red," featured photo booths, a crane game, and a DJ booth, where guests enjoyed a playful night while sipping on "Smirnoff Ice™."

Additionally, the popular YouTube duo "Mizutamari Bond" attended the event, and a video report of their experience is scheduled to be uploaded soon.
Mizutamari Bond's Daily Life
https://www.youtube.com/channel/UCaTFX7ckdowpnwHWcJGH2KQ

Event Outline
Date | Friday, March 31, 2023
Venue | Hz - Shibuya (1F, 4-3 Udagawa-cho, Shibuya-ku, Tokyo)

"#SmirnoffNight" is heading to Shimokitazawa for its second phase. From Saturday, April 15th to Sunday, May 7th, an event offering a playful space and dining experience curated by Smirnoff™ will be held at "MIKAN Shimokita," a commercial facility located right in front of Shimokitazawa Station. We invite you to visit "MIKAN Shimokita," transformed with "Smirnoff Red."

#SmirnoffNight Phase 2
Period | Saturday, April 15 - Sunday, May 7
Venue | MIKAN Shimokita
2-11-15 Kitazawa, Setagaya-ku, Tokyo, etc.
HP |https://mikanshimokita.jp/