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December 11, 2021
Introducing the "Dom Pérignon x Lady Gaga Pop-Up Store," embodying the world of THE QUEENDOM! Limited edition gift boxes also available | DOM PÉRIGNON
DOM PÉRIGNON
A Pop-Up Store Bringing the Fantastical World of THE QUEENDOM to Isetan Shinjuku
A pop-up store embodying the world of "THE QUEENDOM," a visual experience by Dom Pérignon and Lady Gaga, has opened for a limited time until Tuesday, December 14, 2021, at The Stage on the first floor of the Isetan Shinjuku Main Building.
Text by Tomoko Kodama
Immerse Yourself in the World of Dom Pérignon x Lady Gaga! Photo Opportunities and Limited Edition Art Pieces on Display
The pop-up store that has arrived at Isetan Shinjuku embodies "THE QUEENDOM," a radiant and fantastical world shared by Dom Pérignon and Lady Gaga, as envisioned by photographer and director Nick Knight.
Dom Pérignon is symbolized as the brand, with Lady Gaga reigning as queen in a world that celebrates creative freedom. The dark, energetic, classic yet avant-garde interior evokes an elegant and luxurious palace. Visitors can experience a world brimming with creativity and paradox, realized through the collaboration between Dom Pérignon and Lady Gaga.
The pop-up store will feature sales of limited edition gift boxes by Lady Gaga, a photo space, and a display of limited edition art pieces with Lady Gaga's handwritten signature.
There are two types of limited edition gift boxes: the "Dom Pérignon Rosé Vintage 2006 Lady Gaga Limited Edition Gift Box" and the "Dom Pérignon Vintage 2010 Lady Gaga Limited Edition Gift Box." Both are available in limited quantities, so it's advisable to visit early.
The limited edition art pieces on display were designed by Lady Gaga in collaboration with Nicola Formichetti. Characterized by iridescent hues reflecting the flow and movement of captivating dresses, the bottle design, embodying liberation from gravity, appears to float through an overlay.
This is a precious opportunity to experience a fantastical world. We encourage you to visit and immerse yourself in this unique occasion.
Dom Pérignon x Lady Gaga Pop-Up Store
- Period: Wednesday, December 8 - Tuesday, December 14, 2021
- Location: The Stage, 1st Floor, Isetan Shinjuku Main Building
- Hours: 10:00 AM - 8:00 PM (subject to Isetan Shinjuku's operating hours)
- Items Available: "Dom Pérignon Rosé Vintage 2006 Lady Gaga Limited Edition Gift Box," "Dom Pérignon Vintage 2010 Lady Gaga Limited Edition Gift Box" *Limited quantities. Sales will end once sold out.
- URL:https://www.mistore.jp/shopping/feature/foods_f2/domperignon_ladygaga_f.html
Inquiries
MHD Moët Hennessy Diageo
Tel. 03-5217-9732