Champagne house Krug has appointed Kohei Terada, president of Terada Warehouse, as its new ambassador. Furthermore, the first Krug Ambassador EC site in Japan, officially approved by the Krug Maison, "TERRADA WINE Krug Special Site," has opened on the online wine market site "TERRADA WINE MARKET." Online sales have also commenced.

Terada Warehouse, which began its wine cellar business in the 1970s and has earned high acclaim for its world-class storage environment, has appointed Kohei Terada as ambassador, given his long-standing passion for Krug.

In 2017, Terada Warehouse launched "TERRADA WINE STORAGE ONLINE," an online wine cellar service for individual bottle storage. Beyond storage, its online wine market site, "TERRADA WINE MARKET," featuring only carefully selected importers and retailers, has been well-received for its extensive selection and celebrated its second anniversary in March 2021.

Within this market, the commemorative "TERRADA WINE Krug Special Site," the first Maison-approved site in Japan, has opened, marking the start of official online sales.

To commemorate the site's opening, all individuals who purchase Krug through the "TERRADA WINE Krug Special Site" by Sunday, April 11, 2021, will be invited to an online seminar hosted by Krug brand educator Timothy Beck on Saturday, April 24. Additionally, 50 people will be selected by lottery from those who have shopped on "TERRADA WINE MARKET" or entered the second-anniversary campaign.

In addition, a campaign is being held offering all shoppers on "TERRADA WINE MARKET" three months of free storage fees for "TERRADA WINE STORAGE ONLINE." This service provides a stable storage environment with optimal temperature and humidity for wine aging, along with secure storage.

Stored wines are photographed, and detailed information such as brand, vintage, and producer is registered. A personal wine notebook is generated on the user's My Page. Features include a drinking window alert and the latest market price display linked to the wine search engine "Wine-Searcher."

Mr. Terada, who was appointed ambassador, commented, "For me, Krug is the ultimate Champagne to celebrate special moments, and at the same time, it's a supreme spice of smiles that brings happiness to the family, friends, and business partners celebrating those moments. As a partner in cultural creation, I want to continue conveying the world of Krug and its magnificence to many people."