GOEN LLC, which operates the online store NEWTOONE, will launch its sustainable "Azumino Custard Vanilla Gelato" made with "eco-friendly free-range eggs" on August 5 (Friday).

We are an online service that connects Shinshu's wonderful ingredients and materials with Shinshu's wonderful craftspeople (artisans) to deliver craft products born in Shinshu nationwide.NEWTOONE.

This time, NEWTOONE has partnered with Komatsu Seed Farm, a long-established business founded in 1925 and also a fellow local farmer.Komatsu Seed Farm

Komatsu Seed Farm's Ariake Farm was the first in Japan to receive certification for its ※Specialty JAS. They sell free-range eggs from healthy chickens. The chickens are fed groundwater from the Northern Alps and non-GMO feed, and are produced with a constant focus on safety and security.

Furthermore, from an animal welfare perspective, the chickens are raised in a space where they can move freely within the coop. The fresh eggs produced there are characterized by their slightly reddish, plump yolks and raised whites when cracked.

Ariake Farm's chickens number 25,000 and lay 20,000 eggs daily. However, some eggs inevitably develop cracks in their shells during the production process, rendering them non-standard. These are produced daily.

Therefore, to address the issue of food loss, NEWTOONE rescues these non-standard eggs, which are still delicious, and transforms them into craft gelato.

By collaborating with a local patissier, they have created the "Azumino Custard Vanilla Gelato," which maximizes the richness of freshly laid eggs and adds the abundant flavor of Azumino milk, resulting in a supreme custard vanilla unique to Shinshu.

The packaging that wraps the product is also noteworthy. NEWTOONE discussed with Fujiwara Printing, a long-established printing company with 65 years of history,Fujiwara Printingand had them create an "upcycled" paper sleeve using paper that lay dormant within the printing company and ink that was no longer in use.

This is a prime example of how a sustainable society can be realized through the collaborative efforts of local communities to create new value. In an era where small-batch (high-quality, limited production) items can be sold online, we want to offer more support for such initiatives.

※Specialty JAS is a new JAS mark established by integrating three previously used marks for high-value-added products. For eggs, it is displayed on products produced with consideration for sustainability, using domestic feed rice for purebred domestic chicken breeds.