Choya, the plum experience specialty store operated by Choya, has begun offering "Choya Limited Aged," an umeshu aged for over three years using Nanko ume from Wakayama Prefecture, in a limited quantity of five bottles per day.

Since its opening in April 2018, Choya, the plum experience specialty store in Kyoto, has welcomed over 50,000 visitors. In response to requests from travelers from outside the Kansai region saying, "Since I came all the way to a store unique to Kyoto, I want you to stock umeshu that can only be bought here," a test sale of 50 bottles of store-exclusive umeshu was conducted in April 2019, selling out in three days. The majority of purchasers bought it as a gift.

Following this, "Choya Limited Aged," developed over nine months, will be offered in a limited quantity of five bottles per day. This special umeshu was crafted by Kentaro Sugawara, Choya's plum meister, who selected one type of umeshu from approximately 450 types of umeshu base spirits stored at the Choya factory. Using only Nanko ume from Wakayama Prefecture, which has high acidity and is size 2L or larger, it is carefully aged for over three years. It features a luxurious taste with a rich,華やかな flavor that spreads smoothly across the palate, reminiscent of dried fruit.

Designed as a "gift for a cherished person," the bottle features a simple design with the Choya logo mark on a slim, all-black body, expressing the plum cultivation techniques honed throughout Japanese history and Choya's aging technology. A lightweight bottle under 1 kilogram, easy to carry, has been adopted, and it can be stored at room temperature without concern for its expiration date. It is provided in a paper tube gift box.

Choya Limited Aged
Ingredients | Ume (Wakayama Prefecture Nanko ume), Sugar, Alcohol
Alcohol Content | 17%
Contents | 500ml
Retail Store | Plum Experience Specialty Store "Choya"
Address | 1F CASA ALA MODE ROKKAKU, 108 Horinouchi-cho, Rokkaku-sagaru, Nakagyo-ku, Kyoto City, Kyoto Prefecture
Limit | 5 bottles per day
Price | 2,700 yen (excluding tax)