CHATEAU JUN × Cruise Lorinza | A collaborative tote bag with meticulous embroidery.

CHATEAU JUN × Cruise Lorinza

A Collaboration Tote Bag with Exquisite Embroidery

Chateau Jun, a winery operated by apparel maker Jun, has collaborated with bag brand Cruise Lorinza to release a tote bag. The design, which delicately expresses the wine's production background through embroidery, is an item that wine lovers and others alike will desire.

Text by KUROMIYA Yuzu

Wine Production Background Expressed Through Hand-Stitched Embroidery

Since its establishment in Koshunuma Town, Yamanashi Prefecture, in 1979, Chateau Jun has continued to produce high-quality wines with the careful craftsmanship unique to a small winery, alongside state-of-the-art brewing facilities. Its wines have won awards for nine consecutive years at the Japan Wine Competition, with 18 wines receiving accolades, establishing Chateau Jun as a leading force in Japanese wine.

CHATEAU JUN × Cruise Lorinza Collaboration Tote 02

CHATEAU JUN × Cruise Lorinza Collaboration Tote 03

Cruise Lorinza is a fresh bag brand launched in Spring/Summer 2012. It features items crafted from thick canvas, leather, and various other materials, brought to life through multiple embroidery techniques and prints. By applying several embroidery methods to hand-drawn designs and graphic art, the brand creates pieces with a unique, original texture.

The collaboration bags released this time feature original Chateau Jun designs created through hand-drawing and graphic art. The wine production process, which involves human touch, is expressed through hand-drawn art, also a product of human skill. Various techniques are employed to embroider the bags, skillfully leveraging the quality of the initial sketches.

Constructed from durable, thick canvas, these bags offer ample storage capacity. The interior, lined with soft cotton fabric, includes a small pocket for accessories, ensuring excellent functionality. They are perfect not only for daily use but also for leisure activities.