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March 19, 2019
A Champagne Bar to Experience the Avant-Garde World of Maison Mumm | #MUMMCLUB
#MUMMCLUB | Maison Mumm
A Limited-Time Pop-Up at Roppongi Hills
CHAMPAGNE BAR #MUMMCLUB Opens!
A pop-up event, "CHAMPAGNE BAR #MUMMCLUB," offering an experience of the world of Champagne house Maison Mumm, will open for a limited time from November 6 (Tuesday) to November 12 (Monday) at the Roppongi Hills Grand Roof Plaza.
Text by YANAKA Tomomi
Sabrage Experience: Cut Bottle Necks with a Saber When Ordering a Bottle
Since its founding in 1827, Maison Mumm has upheld the philosophy of "Only the Best." In the autumn of last year, the maison's iconic red ribbon was directly etched onto the bottle by world-renowned designer Ross Lovegrove, transforming it into the "Mumm Grand Cordon" with a three-dimensional and innovative design, demonstrating its pursuit of avant-garde style.
At "Champagne Bar #MUMMCLUB," where you can enjoy the avant-garde world of Maison Mumm, "Mumm Grand Cordon" and "Mumm Grand Cordon Rosé" are available by the glass and bottle, along with food pairings to complement the Champagne.
Inside the venue, there is a "History Wall" to experience Maison Mumm's heritage and a photo spot perfect for social media. Furthermore, "Mumm Grand Cordon Stella," a Champagne designed to be enjoyed even in zero gravity by astronauts and space tourists as part of Maison Mumm's historic challenges, will be exhibited in Japan for the first time.
Additionally, customers who order a bottle can experience sabrage, where the bottle neck is cut with a saber. Those who pre-register for the digital campaign will receive a coupon for a free second glass with the purchase of one glass.
Mumm's Champagne will add a touch of brilliance to the upcoming holiday season. We invite you to savor its rich aroma and taste at the limited-time Champagne Bar #MUMMCLUB.
CHAMPAGNE BAR #MUMMCLUB
Period: November 6 (Tuesday) - November 12 (Monday), 2018
Hours: Mon-Fri 4:00 PM - 11:00 PM, Sat-Sun 11:00 AM - 11:00 PM (Last order at 10:30 PM for all days)
Venue: Roppongi Hills Grand Roof Plaza
6-10-1 Roppongi, Minato-ku, Tokyo
http://mumm.co/mummclub
Menu: Mumm Grand Cordon <Glass> ¥1000, <Bottle> ¥7000
Mumm Grand Cordon Rosé <Glass> ¥1500, <Bottle> ¥10,000
Digital Campaign
Application Period: October 15 (Monday) - December 31 (Monday), 2018
Prizes: A. 3 Nights / 5 Days Trip to France with Champagne House Tour (1 pair)
B. One 750ml Bottle of "Mumm Grand Cordon" Champagne (50 winners)
*Those who register by November 11 (Sunday) will receive a coupon for a free second glass with the purchase of one glass at Champagne Bar #MUMMCLUB.
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