LOUNGE /
EAT
April 28, 2017
A Pop-Up Bar to Experience the World of Perrier Jouët | Perrier-Jouët
Perrier-Jouët
An Enchanting Space Where Urbanity and Nature Intertwine
L’Eden by Perrier-Jouët Tokyo, a pop-up bar where you can experience the world of Perrier-Jouët and its Champagne, has opened for a limited time in Omotesando. Throughout the event, DJs will perform daily, offering an exciting experience. The event runs until Sunday, May 7, 2017.
Text by WASEDA Kosaku (OPENERS)
Experience the World of Perrier-Jouët Through All Your Senses
“L’Eden” is a wine cellar owned by Perrier-Jouët in Epernay, France, housing a collection of rare back vintages. It is here that many precious Champagnes, considered the Maison's treasures, are stored.
For the Cellar Masters who have brought such masterpieces into the world, “L’Eden” is the heart of the Maison and the source of inspiration for creating Champagne.
The pop-up bar named “L’Eden by Perrier-Jouët” was launched last year in Tokyo, London, and Miami. This spring's “L’Eden by Perrier-Jouët Tokyo” marks its second appearance, following last year's event.
Based on Perrier-Jouët's cherished themes of "respect for nature and a philosophy of beautifully adorning everyday life," the brand has created a space where visitors can experience its charms from multiple perspectives as "an enchanting space where urbanity and nature intertwine."
A space reminiscent of "L’Eden" has been recreated within a section of the venue. During the event, guests will have the opportunity to taste various Champagnes, including the Japan-exclusive Perrier-Jouët Blanc de Blancs and back vintages.
On the second floor, a DJ booth will be set up daily for musical performances. On Wednesday, May 3, 2017, popular DJ tofubeats will be featured for a special DJ night, among other content designed to stimulate visitors' senses.
tofubeats
Born in 1990, based in Kobe. Music Producer/DJ. Active primarily online since his student days, he remixes and produces for various artists across genres, and provides original music. Winner of "iTunes Best of 2012" Album of the Year. As a track maker of the Heisei generation, he has steadily increased his presence in the music industry since around 2008. Appeared in an APPLE MUSIC commercial in 2015. His highly anticipated 3rd Album "FANTASY CLUB" will be released on May 24, 2017.
L’Eden by Perrier-Jouët Tokyo
Period | Until Sunday, May 7, 2017
Hours | Weekdays: 2:00 PM - 11:00 PM (Last Order 10:00 PM) | Weekends & Holidays: 12:00 PM - 11:00 PM (Last Order 10:00 PM)
Location | BANK GALLERY
6-14-5 Jingumae, Shibuya-ku, Tokyo
Event Hashtag | #PerrierJouet
Special Site | http://pj.fr/edentokyo2017/
Inquiries
Pernod Ricard Japan
Tel. 03-6427-2571 (Available only during the event period)

