Corona's Winter Campaign "CORONA WINTER ESCAPE" | CORONA

CORONA

This Winter, Japan's Most Photogenic Snow Trip

Molson Coors Japan, importer and distributor of "CORONA EXTRA," is launching its winter campaign, "CORONA WINTER ESCAPE." For a limited time from December 1, 2016, to March 31, 2017, they will open terraces, bars, and lodges where you can enjoy Corona in nature in Hakuba, Nagano Prefecture.

Text by WASEDA Kosaku (OPENERS)

Terrace, Bar, and Lodge Open for a Limited Time

"CORONA EXTRA" is the world's most consumed resort beer. Its brand message, "THIS IS LIVING," signifies "this is life, this is what it means to live," and it expresses moments where one can feel that. Through beer, they offer an opportunity to create irreplaceable moments with friends, away from the hustle and bustle of daily life.

This winter, as part of their campaign, they are implementing "CORONA WINTER ESCAPE." They will open a terrace, bar, and lodge for a limited time, offering an experience described as "This winter, Japan's most photogenic snow trip."

The terrace, titled "CORONA ESCAPE TERRACE," offers views of beautiful mountains such as the Togakushi, Asama, and Yatsugatake ranges, as well as Mikasa. It's a place to enjoy Corona beer with friends, partners, or companions amidst the great outdoors.

The "CORONA ESCAPE BAR" is located halfway up the ski slope, at an altitude of 1450 meters, a popular spot for skiers and snowboarders. Here, you can savor Corona beer in an open and liberating setting. The lounge space also provides a relaxing atmosphere with pleasant music, perfect for unwinding with a Corona.

The "CORONA ESCAPE LODGE," which offers accommodation, is a facility with four bedrooms capable of hosting large groups. What's interesting is that guests can enjoy curated art, books, films, and music selected by Corona's recommended curators during their stay.

This winter, why not escape the city and enjoy the snowy mountains with good friends, a Corona in hand?

CORONA ESCAPE TERRACE
Period | December 1, 2016 - March 31, 2017
Hours | 8:30 - 16:00
Location | Usagidaira Terrace, Happo-One Ski Resort, Hakuba
4487-12 Kita-shiro, Hakuba-mura, Kitaazumi-gun, Nagano Prefecture

CORONA ESCAPE BAR
Period | December 1, 2016 - March 31, 2017
Hours | 11:00 - 15:00
Location | Hakuba47 WINTER SPORTS PARK
24196-47 Kamishiro, Hakuba-mura, Kitaazumi-gun, Nagano Prefecture

CORONA ESCAPE LODGE
Details will be announced sequentially as part of the CORONA WINTER ESCAPE campaign starting in January.