Limited-Edition Colors of Chloé's Signature Iconic Bag Arrive

From April 13, 2016, Chloé's pop-up boutique, “CAFÉ DE CHLOÉ,” will open at Isetan Shinjuku during French Week.

For Chloé, the café holds a deep significance, having held its first collections in the late 1950s at Brasserie Lipp and Café de Flore, iconic establishments of Paris's Left Bank. For Chloé's founder, Gaby Aghion, the vibrant café was a hub for the free-spirited attitude of the era, a place to freely exchange ideas with friends, and the perfect venue to present Aghion's offbeat collections.



“CAFÉ DE CHLOÉ” celebrates the playful Parisian lifestyle and vibrant café culture with limited-edition colors of the iconic DREW bag, as well as the signature FAYE and HUDSON collections. Colorful cord bracelets featuring playful charms like peace signs, smiley faces, and rainbows will also be available in limited quantities. Furthermore, chocolates created exclusively for this pop-up boutique by the renowned French chocolatier Hugo & Victor will be sold in a limited run of 100 pieces. These chocolates feature flavors that complement the delectable color palette of the “CAFÉ DE CHLOÉ” exclusive bags and bracelets, presented in a special French tricolor box.

Ahead of the opening, a special page will launch on Chloe.com on April 6 (scheduled). This page will feature information about the pop-up boutique and reveal the limited-edition items, allowing visitors to immerse themselves in the world of “CAFÉ DE CHLOÉ.”

“CAFÉ DE CHLOÉ” Pop-Up Boutique
Period | April 13 (Wed) – April 19 (Tue), 2016
Location | Isetan Shinjuku Main Building 1F, The Stage