LOUNGE /
EAT
October 23, 2015
Enjoy a coffee break with Vitra's new furniture | VITRA
Vitra x Blue Bottle Coffee: Enjoy a Coffee Break with Vitra's New Furniture
Architect Jo Nagasaka Curates the Space
Experience Vitra's New 'Belleville' Collection at Blue Bottle Coffee
Vitra, the esteemed Swiss furniture maker, has collaborated with BLUE BOTTLE COFFEE, known for its pursuit of delicious hand-drip coffee. An event offering a chance to experience Vitra's new furniture collection while enjoying coffee is being held at Blue Bottle Coffee in Kiyosumi-Shirakawa until November 23 (Mon, holiday).
Text by TOMOMI YANAKA
The 'Belleville' Collection: Featuring Calligraphic Lines and Curves
Vitra, founded in Switzerland in 1950, unveiled its new 'Belleville' collection at Salone del Mobile, the world's largest international furniture fair, held this April. The exhibition booth was designed by architect Jo Nagasaka, head of Schemata Architects, and its open, expansive, plaza-like design garnered significant attention.
Nagasaka also designed the Kiyosumi-Shirakawa store, Blue Bottle Coffee's first overseas location, which opened in February of this year. This connection led to the collaboration between Vitra and Blue Bottle Coffee.
The new Vitra furniture, 'Belleville,' featured in the store, is a series designed by Ronan & Erwan Bouroullec, characterized by beautiful calligraphic lines and curves.
Chairs, armchairs, and tables are available, harmonizing beautifully with the interior of the Blue Bottle Coffee store designed by Nagasaka. Imagine the bliss of savoring coffee, the essence of the third wave, while seated in a Belleville chair. It's an experience worth seeking out at Blue Bottle Coffee.
Photo Contest on Instagram
Additionally, a photo contest will be held on Instagram during the event period. Submissions are invited under the theme 'A Comfortable Moment' at Blue Bottle Coffee Kiyosumi-Shirakawa Roastery & Cafe. Vitra and Blue Bottle Coffee will select three compelling entries based on 'likes' and award special gifts to the winners.
To enter, follow '@vitra_japan' and '@bluebottlejapan' on Instagram, and post a photo of your 'comfortable moment' taken at Blue Bottle Coffee Kiyosumi-Shirakawa Roastery & Cafe with the hashtag '#VitraxBlueBottleCoffee'.
Vitra x Blue Bottle Coffee Exhibition Event
Period: Until November 23, 2015 (Mon, holiday)
Hours: 8:00 AM - 7:00 PM
Venue: Blue Bottle Coffee Kiyosumi-Shirakawa Roastery & Cafe
1-4-8 Hirano, Koto-ku, Tokyo