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May 26, 2015
EVENT: "Macaron Day," an event for children with intractable diseases, will be held again this year.
EVENT | minä perhonen and Pierre Hermé Paris Join Forces
Event for Children with Rare Diseases, "Macaron Day," Held Again This Year
Macaron Day, held annually on the summer solstice to raise funds for children battling rare diseases. This year, Akira Minagawa, designer for "minä perhonen," serves as ambassador, making Macaron Day more accessible.
Photographs by hide urabeText by BUN Risa (OPENERS)
A Day to Connect with Children Facing Rare Diseases
In Japan, Macaron Day coincides with the summer solstice, marking the true arrival of summer. This year, June 22nd (Monday) will be a day transformed into a carnival of colorful macarons.
Photographs by hide urabe
The keyword for 2015 is "continuity." Macaron Day began at Pierre Hermé boutiques in France and marks its 10th anniversary this year. Pierre Hermé views Macaron Day as "a day to spark a commitment" to live each day with an awareness of children with rare diseases.
Akira Minagawa
This year, Akira Minagawa of minä perhonen will bring Macaron Day to a wider audience. During the campaign period, a gift set featuring macarons with a special box and floral imprint designed by Minagawa for Macaron Day will be available. A portion of the proceeds will be donated to the "National Network for Support of Children with Rare Diseases" (NPO).
His brand, minä perhonen, celebrates its 20th anniversary this year. Guided by the concept of "Yoshi-Yoshi" (good for the maker, good for the buyer, good for the seller, good for society) that has supported the brand for two decades, Macaron Day aims to be an event where "everyone can feel joy"—the givers, the receivers, society, and especially the children with rare diseases and their families.
"MACARON DAY"
Date | June 22nd (Monday / Summer Solstice)
Campaign Period | May 23rd (Saturday) - June 22nd (Monday)
Overview | A portion of proceeds (after expenses) will be donated to the "National Network for Support of Children with Rare Diseases" (Certified NPO).
- Sale of "Macaron Day" limited macaron gift sets (featuring a box and floral mark designed by minä perhonen for Macaron Day).
- Sale of "Macaron Day" limited macaron charms.
- Window display decorations (Aoyama exclusive).
- Children's workshops.
- Donation boxes placed at various related locations.
- Complimentary macarons offered (at all boutiques only on Macaron Day, June 22nd).